Posts Tagged ‘communities’
Andy’s Answers: What makes communities work?
I love hearing stories of brands that have built successful, vibrant communities that — while thrilled they’re successful — still aren’t sure why exactly they work so well. Community members aren’t paid, they aren’t being showered with gifts and incentives, and there’s a million other places they could be spending their time. So why are [...]
Andy’s Answers: How SAP is building engaging communities
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, H&R Block, Wal-Mart, [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Loyal customers tweet back against Tropicana redesign 3 online communities helping retailers survive downturn Make the most of traffic surges Big brands continue to wrestle with social media Social network applications set to take off in 2009 Image credit, iStock
