Posts Tagged ‘communications’
What does your social media voice say about your brand?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice? The company uses the “we” voice [...]
Andy’s Answers: How the Navy uses social media to create news instead of respond to it
Whenever there’s a military crisis, a natural disaster or a major relief effort going on, you can assume the U.S. Navy is there. This international spotlight means communications officers are constantly working to communicate with their diverse audience of 328,000 sailors, families, the media and Congress. In his recent BlogWell case study, the Navy’s David Werner [...]
Andy’s Answers: How UPS defends its brand online
Brand discussions — both the positive and negative ones — move fast in social media. The great social media teams out there are working hard to keep up with both. At our recent BlogWell conference, UPS’ Corporate Public Relations Manager Debbie Curtis-Magley shared her experience defending the UPS brand online. She offered some great tips [...]
How the Army Corps of Engineers, Charleston District uses social media
This guest post is by Miri Zena McDonald, a strategic communications consultant. She tweets at @miri_orgchange. She attended the Advanced Learning Institute’s Strategic Internal Communications Conference in Chicago. Sean McBride, public affairs specialist for the U.S. Army Corps of Engineers, Charleston District has shaken communications up a bit and introduced social media into the mix. [...]
Creating a social-media policy that works, with Alexandra Levit
Alexandra Levit is a career columnist for the bi-monthly Metro-US and author of five books including “New Job, New You.” Levit recently shared her take on social-media use in the workplace with SmartBrief’s Abe Silk. As a workplace-issues expert, what advice do you have for companies to ensure that their employees are using social media [...]
Andy’s Answers: How AT&T is earning internal buy-in for social media
If you’re struggling to get to the “yes” when it comes to social media, you’re not alone. Lots of hard-working, smart marketers are facing this challenge and everything that comes with it: demonstrating the ROI, working with legal, collaborating across departmental silos, etc. This is what Blair Klein of AT&T’s presentation from our recent BlogWell event [...]
SmartBrief stats: How business leaders view social media
Nearly all of us have had to explain — and pitch — social networking to our company leadership. Hence your overwhelmingly positive response to two recent blog posts that lay out five steps to building a companywide social-media plan and a plan for selling social media upstairs. These how-to guides are handy, but they don’t [...]
Social media careers: Education and experience are a winning combination
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: A number of business schools are adding courses on social-media marketing. How important a role does education play when hiring someone to manage your company’s social-media engagement? A [...]
