Posts Tagged ‘comments’
Are you responding to posts on social media sites?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How often do you respond to comments about your business on social media sites? Frequently: 49.51% Never: 21.08% Rarely: 15.20% Sometimes: 14.22%
Spotlight on business-to-business: Inside Intel’s Facebook attack strategy
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative [...]
4 social media lessons from the world of book publishing
This post is by Becky Robinson, director of social media marketing and community building at The Kevin Eikenberry Group. Kevin Eikenberry and Guy Harris launched their new book, “From Bud to Boss,” in February. I had joined their team only a couple of months before the scheduled launch, but together we created strategy for using [...]
Live from Social Media Week: Blending social into earned, owned and paid media
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social Media Week on Monday. Social media should be a part of every component of a brand’s media strategy — even its paid and owned media — provided it’s done in a [...]
Social media judo: How to turn a fight into a brand-building moment
In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into [...]
Wool.labs event aims to push chatter toward change
Wool.labs is all about reading the tea leaves, so to speak. By taking what is said in online blogs and social-media sites about a specific topic and compiling the data into a single report, the company gives hard facts to what is being said about a product and where it may be headed in public [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Parody site makes light of social-media marketing-speak 3 ways to make the most of a corporate blog How Sarah Palin screens her fans’ Facebook comments Study: U.S. social-network use increases 43% Are you a social-media addict? to trust their friends
6 ways to give your old content new life
Remember that blog post you wrote back in September 2008? Remember how earth-shattering you thought it was? How it would take on a life of its own, make its way around Twitter and Facebook, and change lives forever? You weren’t on Twitter yet — LinkedIn didn’t offer status updates and your friends on Facebook were [...]
