Posts Tagged ‘college’
Today’s bonus tracks: When promotions get in the way of a sale
MasterCard and Amazon are teaming up for a holiday promotion that will ostensibly help customers buy gifts targeted toward their friends on social networks. The plan is being well-promoted and even comes bundled with incentives. But Douglas A. McIntyre sees one pretty big hole in the plan. “Most shoppers just want to go to a store [...]
Today’s bonsus tracks: Customer service
If you’re creating content that your customers/fans/visitors have come to depend on, congratulations — you’re a service provider. Jason Falls argues that having great content creates a service relationship with your clients. Once that relationship is established, however, it behooves you to take care of them, otherwise you risk losing them forever. For more great [...]
