Posts Tagged ‘collaboration’
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some [...]
Using enterprise 2.0 tools to ease into your new job
David Spark is a veteran tech journalist and the founder of the media production and consulting firm Spark Media Solutions who blogs regularly at Spark Minute. He was reporting at the Enterprise 2.0 conference for Dice and Dice News. On the first day of a new job, people would always say to me, “We won’t [...]
Barry Libert, on how use of social media empowers women in the workplace
Over the summer, I asked SmartBrief on Social Media readers if social media was something anyone could become great at — and 49% said they agreed with the statement, “It takes a certain kind of personality to excel at social media.” The results left me wondering what that “certain kind of personality” might look like [...]
Andy’s Answers: How Verizon is using social media to connect across multiple audiences
As a communications brand, Verizon has millions of customers and fans in business-to-business and retail markets. Each audience represents a wide range of opportunities and challenges when it comes to social media. In her recent BlogWell presentation, Verizon’s Laurie Shook shared how the company developed its social-media strategy, how it’s training teams and how it’s creating [...]
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to [...]
Andy’s Answers: How the U.S. Navy manages their social-media program
With more than 300,000 personnel operating nearly 300 ships and more than 3,500 aircraft, the U.S. Navy is a massive organization. The fact that they can quickly and effectively communicate anything — in any form — to all of these individuals is amazing, which makes their social-media program all the more impressive. In his BlogWell San [...]
The social network that gets spies talking
You think you have collaboration problems? No matter how ironclad your silos are, no matter how insular your corporate culture is — chances are you’ve got nothing on the 16 federal agencies that make up the national intelligence community. Secrecy isn’t a byproduct of intelligence; it’s a job requirement. Yet too often that caution keeps [...]
Still seeking transparency
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run [...]
