Posts Tagged ‘cme group’
Andy’s Answers: How CME Group is using LinkedIn and Twitter to connect with fans
CME Group is one of my favorite examples of how a business-to-business brand — in a highly regulated industry, no less — can do amazing things using social media. In just a few short years, CME Group has built one of the most-followed accounts on Twitter and has found ways to use LinkedIn as a [...]
Andy’s Answers: How CME Group built a huge social-media fan base
At last count, CME Group — the world’s largest futures exchange — had more than 750,000 followers on Twitter. They’re a business-to-business brand doing some simple, creative things that are resulting in genuine connections with their industry’s stakeholders. Allan Schoenberg and his team at CME Group are the ones making it happen every day, and [...]
Forging relationships: How CME Group uses social media
Today’s Q-and-A is with Allan Schoenberg, director of corporate communications at CME Group. Schoenberg and his team help manage the development and execution of global corporate communications for the exchanges, which includes issues such as management, media relations, crisis management, social media, message development, international initiatives and broadcast/digital communications. What are CME Group’s goals for using Twitter? [...]
Andy’s Answers: How CME Group is finding so much success on Twitter
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
