Posts Tagged ‘Cisco’
Are you ready for the second wave of social media?
When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook the way Facebook supplanted MySpace or they’re expecting a feature set, such as geo-location or group messaging. But what if it’s not a network or a tool? What if it’s an [...]
Andy’s Answers: How Cisco is creating a cohesive social strategy
About a year ago, Cisco Systems’ Amy Paquette and her team saw a lot going on among the company’s various groups setting up social media accounts – they had more than 155 YouTube channels. Her team stepped back and decided to guide departments toward asking not whether they could set up a Facebook fan page, YouTube channel or [...]
Live from Social Media Week: The Suxorz picks the worst social media moves of 2010
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every Oscar needs a Razzy to balance it out. We must punish failure as well as praise excellence. Or, at least, that was the mood at the fourth annual Suxorz Awards event [...]
Spotlight on business-to-business: How Cisco uses social media to empower resellers
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. The following Q-and-A is with Jeanne Quinn, marketing manager for Cisco Small Business. What role does social media play in Cisco [...]
How Cisco defines business-to-business social-media success … and achieves it
LaSandra Brill is a social-media enthusiast and marketing innovator. As senior manager of global social media at Cisco, Brill shapes the company’s social-media-marketing strategy. At Cisco, she is known for building and executing the social-media strategy of one of the top five product launches in company’s history. Cisco is very active across social-media platforms. What [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Cisco’s Old Spice Guy clone doesn’t pass the smell test Say goodbye to the era of new stand-alone social networks Twitter “mood maps” take America’s emotional pulse 25 ways to make your corporate blog shine How a great landing tabs gets Facebook users [...]
Andy’s Answers: How to successfully use video blogging
Video blogging (vlogging) is a powerful form of social communication because it can be extremely authentic. With press releases and other traditional forms of communication, the audience always assumes the PR department filtered the original message. But with vlogging, the message is straight from the company’s leaders. For a great example of a company using [...]
