Posts Tagged ‘case studies’
4 traits business-to-business social media success stories have in common
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social media marketing, I see two camps. There are the “haves”: companies that have committed to developing a strategy, implementing it, adapting upon seeing results and reaping rewards. And then there are [...]
Golden Grahams uses social media to get the job done
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the one it’s more traditionally known for. The campaign, based around fueling job searches in 2010, encourages people to share their funniest job experience in 120 characters or less via www.goldengrant.com. The [...]
Andy’s Answers: What General Mills has learned from early experiments in social media
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
Social Media (Mc)Nuggets
A super-sized portion of useful social media nuggets was served up by Bradley Kay, president of independent marketing and communications firm SS+K, and the panel he moderated at this week’s IAB Marketplace titled “Controlled Spontaneity: Paying Attention to the Man Behind the Curtain.” It says a lot about our culture that the most compelling viral [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 6 quick conversation starters for your blog Social media is scary. Not doing social media is scarier 5 ways to make a message viral on Twitter 6 steps to authentic word-of-mouth Four case studies on building customer loyalty with social media Image credit, [...]
