Posts Tagged ‘candy’
Andy’s Answers: How Hershey’s got BlogHer attendees talking about S’mores
BlogHer conferences attract a huge number of influential online talkers, a group that brands are always trying to reach. But at these big conferences, it’s tough to break through the clutter – especially when you’re trying to stay within a tight budget. But at our recent BlogWell, Hershey’s Anna Lingeris explained how they were able to do [...]
Spreading the Smarties love, one tweet at a time
Some people just manage to maintain their brand’s Twitter account, but Liz Dee of Ce De Candy has taken it to another level. She is leading her family-owned company through the ever-changing trends of social media. Rebecca Pollack met up with Liz at the Sweets & Snacks 2010 Expo in Chicago and learned that the [...]
