Posts Tagged ‘buzz’
Andy’s Answers: The 3 reasons people talk about you
Being a great word-of-mouth marketer requires an understanding of the basics that motivate people to talk. Before you start worrying about fancy tools or big campaigns, study the basic human emotions involved in word-of-mouth. All the conversations, buzz, viral sensations, recommendations and referrals boil down to these fundamentals: The “You” reason. The “You” reason people [...]
Experts answer your questions about social media for the finance industry
SmartBrief’s recent webinar “Building Equity: Social Media Meets Finance” covered best practices for developing a social-media strategy ,as well as how financial companies in particular can benefit from having a social-media presence. Regulator FINRA also shared key points from its recent regulatory notice on social-media sites. The webinar participants had more questions to ask than [...]
Spreading the Smarties love, one tweet at a time
Some people just manage to maintain their brand’s Twitter account, but Liz Dee of Ce De Candy has taken it to another level. She is leading her family-owned company through the ever-changing trends of social media. Rebecca Pollack met up with Liz at the Sweets & Snacks 2010 Expo in Chicago and learned that the [...]
Creating a social-media policy that works, with Alexandra Levit
Alexandra Levit is a career columnist for the bi-monthly Metro-US and author of five books including “New Job, New You.” Levit recently shared her take on social-media use in the workplace with SmartBrief’s Abe Silk. As a workplace-issues expert, what advice do you have for companies to ensure that their employees are using social media [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: The link between content and influence Facebook rivals Google for finding content Turn negative reviews into positive buzz Facebook readies “Zero” version for mobile Kevin Smith tiff with Southwest Airlines leaves a mark Study: Consumers less likely to trust their friends
