Posts Tagged ‘buzz 2010’
Crafting a social-media policy? Be specific
At this summer’s Buzz 2010 event on social-media for associations, best-selling author and columnist Alexandra Levit discussed the importance of having a specific social-media policy to empower a company’s employees and mitigate risk. Levit noted that companies should have a policy because having employees contribute to social media is a good thing, as they are a [...]
Understanding social-media ROI in the nonprofit space
Saying nonprofits don’t have a ton in common with the business world might be the understatement of the year. They have different goals, operate under different restrictions and often have very different outlooks. So you’d expect them to approach social media from radically different angles. But as Olivier Blanchard explained at Wednesday’s Buzz 2010 event, [...]
