Posts Tagged ‘business-to-business’
Spotlight on business-to-business: Inside Intel’s Facebook attack strategy
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative [...]
Spotlight on business-to-business: How Kodak uses social media to tout its B2B side
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. The following Q-and-A is with Kodak Online Marketing Manager Brian Nizinsky, who handles Kodak’s business-to-business social media marketing efforts. [...]
Spotlight on business-to-business: How Cisco uses social media to empower resellers
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. The following Q-and-A is with Jeanne Quinn, marketing manager for Cisco Small Business. What role does social media play in Cisco [...]
Andy’s Answers: How SAP used social media to bring its conference to a bigger audience
As an early believer in the potential of social media for business-to-business brands, SAP is one of the most advanced companies in the space. With its amazing network of communities maturing, it is experimenting in other areas — like using social-media tools to reach bigger audiences with its events. In his recent BlogWell presentation, SAP’s [...]
3 Ways to improve your business-to-business social-media ROI
Baron Hanson is the principal of Goal Line PR, a re-branding, national earned media and digital media division based in Charleston, S.C. Goal Line PR is reachable in person via Twitter @GoalLinePR and via GoalLinePR.com At the top-tier of business-to-business social media reside some of the most fascinating and intelligent people on earth. These key-opinion [...]
Social media for business-to-business: How Kinaxis uses social media to target its marketing
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. Social-media marketing best practices often focus on consumer-oriented companies. While much of that advice can be applied to other kinds of [...]
Andy’s Answers: How Verizon is using social media to connect across multiple audiences
As a communications brand, Verizon has millions of customers and fans in business-to-business and retail markets. Each audience represents a wide range of opportunities and challenges when it comes to social media. In her recent BlogWell presentation, Verizon’s Laurie Shook shared how the company developed its social-media strategy, how it’s training teams and how it’s creating [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: How Old Spice conquered social media in a single day CEOs share their social-media secrets 5 things every social-media policy should include Are tequila and Twitter a perfect pairing? 5 business-to-business social-media marketing tips
