Posts Tagged ‘brands’
This week’s most clicked
Tips to get your brand’s content on Facebook’s News Feed; taking full advantage of Twitter’s brand features; and eight questions to ask before diving into another social media channel. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: 6 ways to make your Facebook posts news-feed friendly How to make [...]
This week’s most clicked
How to give an impressive presentation; Google+ invites corporations to the party; and why some say Google+ will never come out on top. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Google+ throws open the doors for brands Facebook opens up Twitter sharing to individual accounts Why Google+ will lose [...]
This week’s most clicked
What Facebook finds out about you, even after you log off; Google+ gets ready to welcome businesses; and a few social media startups that will make your online life a whole lot easier. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Facebook admits to tracking users after they’re logged out [...]
How ConAgra uses social media to manage its consumer brands
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented by SocialMedia.org. Mazzeo spoke about how ConAgra, the maker of brands such as Orville Redenbacher, Healthy Choice and Slim Jim, uses social media to build relationships with its various consumers. (Full [...]
The how and why of using blogs to share your story
If you think that social networks free you from needing to use blogs to get your message out, think again said Technorati CEO Richard Jalichandra during his 2011 Blogging Success Summit keynote address. Technorati’s annual State of the Blogosphere report finds that consumers trust blogs more than ever. A few of the survey’s findings: Blogs [...]
Does social media change your agency relationships?
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out. That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their [...]
How Del Monte Foods finds social-media success
Today’s Q & A is with Doug Chavez, the leader for digital marketing at Del Monte Foods and one of the featured speakers at the nearly sold-out IAB Marketplace in New York on April 5. Chavez will be participating in a panel titled “Whose Job (and Budget!) is it Anyway?” where he will discuss how [...]
Marketers respond to new era of news consumption
Monday’s article by Heidi Cohen in Click Z shone a spotlight on a trend we at SmartBrief follow closely: How consumers are getting news and information in “The New Era of Digital News Consumption.” The question for marketers, of course, is: How is your organization responding to these changing user habits? Last week at the [...]
