Posts Tagged ‘branding’
How you’re secretly driving away your followers — and what you can do to stop it
What would your Twitter feed look like if you were fined $1 every time you said something irrelevant? In his 2004 memoir, “The Know-It-All,” A.J. Jacobs decides to read the Encyclopedia Britannica — and quickly finds himself so brimming with information that he starts peppering all his conversations with little known factoids. Desperate for a [...]
Andy’s Answers: How InterContinental Hotels’ fan community is guiding its social strategy
Fan feedback can be a powerful thing. But when you’re the size of InterContinental Hotels Group, with nine brands operating in 100 countries and serving more than 130 million guests annually, the volume of feedback and conversation can be overwhelming. How do you sort through it all to get to the meaningful, actionable stuff? In [...]
What all great fan communities have in common
This year, I watched Genevieve Mazzeo of ConAgra Foods give a presentation about how her company is creating community around brands such as Slim Jim. I remember being surprised to learn that more than 400,000 people were part of that brand’s Facebook community — and even more amazed to learn that posts on the brand’s [...]
From #BlogHer11: How to use a gap analysis to design your blog’s brand
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruiting, HR, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. There is no longer any that doubt that blogging is big business, said branding [...]
Is your company getting into social games?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Is your company using social games as part of its advertising strategy? No, and my company isn’t interested in social games: 73.95% No, but my company is [...]
How Whole Foods Market uses social media to keep its marketing fresh
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated media, at the recent Corporate Social Media Summit in New York. Just 10% of the tweets are content-based and 5% are promotional. That ratio is no accident. Customer interaction forms the [...]
Is your social media presence in the right hands?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are you outsourcing any of your social media efforts? No, and I don’t plan to 65.87% Yes — part of my social media presence 14.33% No, but [...]
Andy’s Answers: How UPS defends its brand online
Brand discussions — both the positive and negative ones — move fast in social media. The great social media teams out there are working hard to keep up with both. At our recent BlogWell conference, UPS’ Corporate Public Relations Manager Debbie Curtis-Magley shared her experience defending the UPS brand online. She offered some great tips [...]
