Posts Tagged ‘brand’
Is social media marketing causing you to lose money?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Has social networking cost your company money? No, my company has not lost money because of social networking: 71.77% Yes, because we’ve spent too much on maintaining [...]
Responding to disaster 2.0: Haiti’s “wake-up call” for the Red Cross
Social networks are profoundly changing the way we receive and react to news about disasters around the world. In the aftermath of the earthquake that struck Haiti in January, the response on Twitter provided a “textbook example” of how people use social media as a community to share information about a crisis, provide solutions to [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 3 brand-building lessons from Zappos 7 ways to strengthen your brand Apologize with flair The secrets of winning Twitter headlines Why CEOs are hostile to social networking
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Top 10 ways not to be followed on Twitter How to tag better Is “Brand Me” worth it? How to rate your social media consultant Avoiding the Twitter time suck Image credit, iStock
