Posts Tagged ‘blogs’
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black. Is automation (in whole or in part) a reasonable solution to the problem of social media [...]
4 social media lessons from the world of book publishing
This post is by Becky Robinson, director of social media marketing and community building at The Kevin Eikenberry Group. Kevin Eikenberry and Guy Harris launched their new book, “From Bud to Boss,” in February. I had joined their team only a couple of months before the scheduled launch, but together we created strategy for using [...]
This week’s most clicked
This post was written by SmartBrief’s Linsey Isaacs. How to use the right data to accurately determine the ROI on your social media efforts; what game-based marketing means for the future of advertising; and how social networks are killing the blogosphere. It’s all on this past week’s top 5 most-clicked links in SmartBrief on Social [...]
Secrets of successful group blogs
Launching a blog these days is simple. Publishing quality content on a consistent basis, however, is a challenge for many companies. Stuck with limited resources and a clear directive for growth, company often find themselves helpless and hapless. So who do you look to for help? The answers may very well lie with three of [...]
4 ways keywords can drive your blog’s editorial calendar
Create valuable content and your customers will thank you. Create content that is valuable and visible and you’ll land more customers. Finding the “right” content for your blog is critical to generating visibility and building business. So how does one create the most effective content for a company’s blog? The answer may lie in your [...]
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to [...]
Do paywalls hurt social news?
Today’s post comes from Elena Ziebarth, a new product development associate at SmartBrief. Last week’s paidContent 2010 conference tackled the future of the publishing industry in the digital world. The New York Times recently announced that they are establishing a metered model for their online properties, where a nonsubscriber would pay a flat fee for [...]
6 ways to give your old content new life
Remember that blog post you wrote back in September 2008? Remember how earth-shattering you thought it was? How it would take on a life of its own, make its way around Twitter and Facebook, and change lives forever? You weren’t on Twitter yet — LinkedIn didn’t offer status updates and your friends on Facebook were [...]
