Posts Tagged ‘blogher’

Guest Blogger

From #BlogHer11: How to use a gap analysis to design your blog’s brand

This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruiting, HR, training and social media and is the author of  “Tweet This! Twitter for Business,” a how-to business guide for Twitter. There is no longer any that doubt that blogging is big business, said branding [...]

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Andy Sernovitz

Andy’s Answers: How Hershey’s got BlogHer attendees talking about S’mores

BlogHer conferences attract a huge number of influential online talkers, a group that brands are always trying to reach. But at these big conferences, it’s tough to break through the clutter – especially when you’re trying to stay within a tight budget. But at our recent BlogWell, Hershey’s Anna Lingeris explained how they were able to do [...]

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Mary Ellen Slayter

BlogHer review with Laurie Ruettimann

BlogHer ’09, the annual conference organized by the influential women’s entertainment and information online community, was in Chicago last week. We couldn’t make it, so we checked in with one of our favorite bloggers, PunkRockHR’s Laurie Ruettimann, for her take on the mood at the sold-out gathering. Did you have a goal in attending Blogher [...]

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Merritt Colaizzi

Live from SXSW: Building strong online communities

Though SXSW Interactive is now history, the film is still rolling and the bands are just loading in. We’re here for the duration of the festival, and we will continue to bring you social media insights and word-of-mouth-marketing ideas from the music and film industry worlds. There’s a lot of creative stuff buzzing around down [...]

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