Posts Tagged ‘Blogging’
This week’s most clicked
How to create blog posts that readers want to share; ChapStick pulls negative comments from its Facebook page; and how to give your social media followers what they want. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Marketing should be “social by design,” Facebook exec says Why great content alone [...]
Beyond Follow Friday: How to reach out and show a little gratitude to your fans
The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good. [...]
This week’s most clicked
Bitly helps social media users get a jump on trends; how humor can make your blogs better; and some fancy brands find social media success. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Bitly unveils social media prediction system 3 rules for adding a little humor to your blog posts [...]
How you’re secretly driving away your followers — and what you can do to stop it
What would your Twitter feed look like if you were fined $1 every time you said something irrelevant? In his 2004 memoir, “The Know-It-All,” A.J. Jacobs decides to read the Encyclopedia Britannica — and quickly finds himself so brimming with information that he starts peppering all his conversations with little known factoids. Desperate for a [...]
How to be funny online — without getting fired
This post is by Erik Deckers, owner of Professional Blog Service and co-author of “Branding Yourself” (Pearson 2010) and “No Bullshit Social Media.” He has also been a newspaper humor columnist for 17 years, as well as a playwright, for stage and radio theater. Humor is one of the toughest skills to do well consistently, [...]
Andy’s Answers: What SAP has learned through 8 years of social media engagement
At BlogWell, we often hear about launching programs, taking first steps and early results from new experiments. But in his presentation, SAP’s Mark Yolton took us behind the scenes of the company’s 8-year-old social media program to show us the patterns, models and methodologies that have evolved over time. Yolton walked us through the fundamentals [...]
Should you evaluate your blog the way you evaluate your employees?
If you have a Facebook page, a Twitter account, a blog or some other social media platform, chances are you’re constantly giving it flash evaluations. “How many retweets did I get today? How many views did that post get?” Maybe you compare today’s performance against yesterday’s or last week’s. Maybe you give the brand’s social [...]
Is social media the right venue for announcing an unpopular change?
Today’s poll analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Was Reed Hastings, CEO [...]
