Posts Tagged ‘authenticity’
What does your social media voice say about your brand?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice? The company uses the “we” voice [...]
Does social media change your agency relationships?
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out. That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their [...]
The link between social media and CSR
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have you considered how social networking is enabling companies to address social change? An esteemed panel at last week’s Social Media Week session Putting The Social In CSR presented emerging practices in [...]
What you’ll need to get through 2010
As I read Ken Mallon and Duncan Southgate’s predictions for the new year while putting together today’s SmartBrief on Social Media, I was really struck by this line: “Using new technology won’t in itself bring success; your digital communications still need to be creative, engaging and relevant.” It might sound obvious, but so many social [...]
Finding the 3rd Twitter
When you look at Twitter’s most popular trending topics for 2009, don’t be blinded by all the high-profile glitz. Yeah, big news events and celebrity happenings were a big part of the picture this year for SmartBrief on Social Media, but focus on the most popular hashtags for a moment and take in the rest [...]
When authenticity isn’t a choice
At SmartBrief on Social Media, we’ve featured many articles about the importance of authenticity on social networks — and a lot of them make it sound like it’s a daunting task, as if we needed to work really hard to truly be ourselves online. But new research suggests that authenticity is something people achieve naturally. [...]
Today’s bonus tracks: The secret of authenticity
Creating a sense of authenticity is key to making your social media posts interesting and meaningful. But how do you do that? Does being authentic mean posting about every little thing? The secret, according to Jay Baer, isn’t the importance of the event you’re posting about, but whether that post reveals anything truly personal about [...]
Today’s bonus tracks: You can’t be semi-authentic
Acne-cream mainstay Clearasil’s online presence has a few blemishes, writes Katherine Liew. Their attempt at combining a meaningful peer-to-peer dialogue with product messaging falls flat, she notes because it lacks authenticity. How much can pimple-free spokes-teens really have to say about image issues? More to the point, why should anyone care? Check out the rest [...]
