You have a great product. People love your content, your products or your services. You have even stepped up your game and created a blog, a Facebook page and an active Twitter account. Yet, the results are unspectacular. Enter social-graph optimization.
Yet another Social Media Week panel, fittingly titled “Social Graph Optimization” featured insights from Seth [...]

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SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Will the new Apple iPad affect your marketing plans for 2010?

It will not affect my plans at all. 72.92%
It may have some affect; I’m just not certain to what extent. [...]

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Once upon a time, marketers had to choose from print, television and radio. Would it be a full-page ad in the Town Crier or a 30-second spot on the wacky Morning Zoo radio show? Then the Internet came along — and marketers were sent into a tailspin, being forced to choose from thousands, then millions, [...]

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The results are in. From the 2,000+ submissions ranging from “SmartyPants” to “Nutshell” to “Boxers or Briefs”, we ended up with a clear winner: SmartBrief.
That’s right. While it may seem like an anti-climax to some, the results were as clear as can be and we were thrilled to hear it. The winner of the contest, [...]

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Social networks can be a source of information, community and advice for people with health troubles or questions, notes Dr. David Nash. But instead of logging on to Twitter and sharing your condition with everyone and their mother, why not log into a medical specialty network, including PatientsLikeMe and DailyStrength. [...]

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