Posts Tagged ‘Andy’s Answers’
Andy’s Answers: How Itron developed a companywide listening program
Itron is one of the biggest companies you may not have heard of. They’re a large B2B in the utility industry, doing everything from developing gas meters to the software that communicates with them – and they’re actively listening and engaging in social media. In their BlogWell presentation, Itron’s Michelle Jung and Dawn Shrum walked [...]
Andy’s Answers: How word of mouth and social media are changing the world
I’m convinced that word of mouth — amplified by social media — is changing the world. Never before have we seen so many microphones so accessible to so many. There are many revolutions taking place (of which we’re lucky to be a part), but there are a few trends that, above all, stand out to [...]
Andy’s Answers: How a focus on word of mouth changes your business
When a company focuses on earning the respect and recommendation of their customers, it fundamentally changes the way a business operates. You become obsessed with the individual customer experience, you learn how rewarding it is to engage with your fans, and you find yourself, bit by bit, doing your part to make the world a [...]
Andy’s Answers: What you need before you worry about word of mouth
You can be amazing at word of mouth. It’s not a difficult science, nor does it require a deep understanding of marketing — but nonetheless, not every company or every marketer is ready for it. If you’re reading these points below and nodding your head, you’ve got a real shot at earning some fantastic word [...]
Andy’s Answers: How to join the conversation
A quick Google search or a peek at Twitter will show a lot of people are already talking about your company. This leads to the big, “Now what?” question. I’m a big believer that we’re all blogging, tweeting, and commenting because we want to have discussions and that we expect companies to participate. The worst [...]
Andy’s Answers: 3 ways to rally your fans
One of the best ways to generate a ton of great word of mouth and to create a bunch of fresh topics is to find a way to rally your fans. Your biggest supporters live for opportunities to get together and share their enthusiasm for you. But to make it happen, you’ve got to give [...]
Andy’s Answers: WOM lessons from “Family Guy”
The resurrection of Fox’s cartoon “Family Guy” is a fantastic example of the power of word of mouth. After just two seasons, the cartoon was pulled from the air, leading to Fox’s WOM campaign to promote the show’s DVDs. But what started as a simple sales effort turned into a movement that accomplished a rare [...]
Andy’s Answers: Characteristics of a true word-of-mouth marketer
True word-of-mouth marketers share a few common characteristics. Beyond being brilliant, charming, and having suspiciously good looks, they’re also honest, know the difference between advertising and word of mouth, and are out to earn love. If you’re looking to become a true WOM marketer – or to hire one – keep these character traits in [...]
