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Posts Tagged ‘AMD’

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Jesse Stanchak

Live from TWTRCON ’09: How to use social media to change the story

By Jesse Stanchak on October 22, 2009 | 57374 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2009%2F10%2F22%2Flive-from-twtrcon-%25e2%2580%259909-how-to-use-social-media-to-change-the-story%2FLive+from+TWTRCON+%E2%80%9909%3A+How+to+use+social+media+to+change+the+story2009-10-22+18%3A22%3A52Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D5737

Social media can do more than just allow you to monitor the conversation — it can actually help you change what people are saying, argues AMD Senior Vice President and Chief Marketing Officer Nigel Dessau. The problem: The standard test for measuring laptop battery life favored a competitor’s chip. The test measured how long the [...]

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Tags: advertising narative, AMD, computers
57374 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2009%2F10%2F22%2Flive-from-twtrcon-%25e2%2580%259909-how-to-use-social-media-to-change-the-story%2FLive+from+TWTRCON+%E2%80%9909%3A+How+to+use+social+media+to+change+the+story2009-10-22+18%3A22%3A52Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D5737
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