Posts Tagged ‘advertising’
Are you siloing your marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns? Sometimes: 44.3% Always: 41.61% My brand doesn’t use social media marketing: 6.71% Never: 4.7% [...]
12 predictions for online video advertising in 2012
This post was written by Alphabird Chief Revenue Officer Alex Rowland and Director of Sales Nic de Castro. As we near the end of 2011, it’s only natural to make predictions in anticipation of the new year and what might be in store in the world of online video. During the past year, we saw [...]
Can Facebook lure the big fish?
This guest post is by Alexandra Carroll, Director of Summus, a market research firm specializing in strategic insight. The Wall Street Journal raised some interesting questions with its article “Big Brands Like Facebook, But They Don’t Like to Pay.” While 96 of the top 100 U.S. advertisers bought Facebook ads in the past year, the [...]
From BlogWorld Expo: Make blogger PR outreach painless
This post is by Bridget Jewell, Media Relations Specialist for the Mall of America. She focuses on pitching stories to the media, coordinating live media, social media, community management and serves as editor for the Mall of America blog. Blogger relations continues to be a hot topic among advertising, marketing and public relations professionals. A [...]
Is there value in buying display ads on social sites?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Have you bought [...]
What’s the next big idea in hospital marketing?
Chris Bevolo is the founder and principal of health care marketing agency Interval and president of Chris Bevolo Consulting. To read more of Bevolo’s insights on the marketing world, visit his blog. This summer, I was able to catch up with the rest of the world by watching the first three seasons of the TV [...]
Do consumers want to be treated as individuals?
Today’s poll analysis post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. Follow her on Facebook and Twitter. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last [...]
Live from Milken: Is your brand social enough?
In today’s competitive business climate, it’s vital for companies to have a strong brand presence, — and increasingly that means far more than merely having a static website, according to participants in the “Developing Your Brand for Online and Mobile Audiences” panel at the Milken Global Conference this week in Los Angeles. Mike “Zappy” Zapolin, [...]
