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	<title>SmartBlog on Social Media - Best Practices and Case Studies on Social Media Marketing for Business</title>
	<link>http://smartblogs.com/socialmedia</link>
	<description>SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses.</description>
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		<title>How much time should you spend on social media?</title>
		<description><![CDATA[This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/02/08/how-much-time-should-you-spend-on-social-media/</link>
			</item>
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		<title>5 ways social music tools can build brands and boost business</title>
		<description><![CDATA[Constance Aguilar is a social media strategist and account manager at Abbi Public Relations, where she oversees client strategy on both social media channels and through traditional media relations as well as event producing. You can follow her on Twitter @ConnieAguilar and read her blog posts at The Abbi Agency Blog. Digital music and music [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/02/07/5-ways-social-music-tools-can-build-brands-and-boost-business/</link>
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		<title>This week&#8217;s most clicked</title>
		<description><![CDATA[Tips to get the most out of YouTube&#8217;s redesign; how Facebook is turning users into Timeline fans; and 3 types of content that&#8217;s a slam dunk for your fans. It&#8217;s all in this week’s top five most-clicked links in SmartBrief on Social Media: How to build a truly great Facebook tab How to set up [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/02/03/this-weeks-most-clicked-116/</link>
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		<title>7 common social media mistakes (and how to fix them)</title>
		<description><![CDATA[This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/02/02/7-common-social-media-mistakes-how-to-fix-them/</link>
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		<title>Are you siloing your marketing?</title>
		<description><![CDATA[SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns? Sometimes: 44.3% Always: 41.61% My brand doesn&#8217;t use social media marketing: 6.71% Never: 4.7% [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/02/01/are-you-siloing-your-marketing/</link>
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		<title>Why building your brand is more than a new logo</title>
		<description><![CDATA[As a financial-services company that sells annuities, Lincoln Financial Group is not necessarily known as a &#8220;fun&#8221; brand. So when the company&#8217;s marketing team set out to launch the &#8220;You&#8217;re in Charge&#8221; campaign, it took an all-inclusive approach with a focus on building a brand that is relevant and relatable. The first step in the [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/01/31/why-building-your-brand-is-more-than-just-a-new-logo/</link>
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		<title>Andy&#8217;s Answers: Which types of content do fans love to share?</title>
		<description><![CDATA[If you&#8217;ve created anything at all and put it out into the world, you know that some things are fundamentally more sharable, exciting and interesting for your talkers than others. And while it&#8217;s different for every brand and every group of talkers, there are a few core forms of content that fans typically love to [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/01/30/andys-answers-which-types-of-content-do-fans-love-to-share/</link>
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		<title>This week&#8217;s most clicked</title>
		<description><![CDATA[Tips for a 20-minute social media campaign; details of the McDonald&#8217;s hashtag nightmare; and the top 50 social media experts you need to know. It&#8217;s all in this week’s top five most-clicked links in SmartBrief on Social Media: PeekYou rates the 50 most influential social media experts Can you run a social campaign in just [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/01/27/this-weeks-most-clicked-115/</link>
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		<title>5 traits of a great custom-built Facebook tab</title>
		<description><![CDATA[Chelsea Hejny is a social media writer at ShortStack, a tab-designing tool that creates custom Facebook Pages. Hejny also works as a president of the American Marketing Association in Nevada. Great Facebook Pages are easy to spot; however, the reasons for their greatness might not be so obvious. Visually appealing and well-designed tabs are good, [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/01/25/5-traits-of-a-great-custom-built-facebook-tab/</link>
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		<title>What does it take to be prepared for a social media crisis?</title>
		<description><![CDATA[SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: If a social media public relations crisis were to hit your brand tomorrow, do you think you would be prepared to respond effectively? The results: We have [...]]]></description>
		<link>http://smartblogs.com/socialmedia/2012/01/25/what-does-it-take-to-be-preparred-for-a-social-media-crisis/</link>
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