Archive for the ‘Word of Mouth’ Category
3 ways to effectively crowdsource your advertising content
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division. Crowdsourcing has evolved from a [...]
Andy’s Answers: How can I use Foursquare to create word of mouth?
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends. Like any [...]
Beyond Follow Friday: How to reach out and show a little gratitude to your fans
The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good. [...]
How to grow your e-mail and SMS subscriber lists using social media
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile and social marketing in a single platform. Recently named #108 on the 2011 Inc. 500 List, you can get more insights from Signal on Twitter, Facebook and on their blog. In [...]
5 keys to leveraging social recommendations
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs. Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian [...]
10 ways to create genuine fans for the long term
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.” Community. Advocates. Raving Fans. It’s almost accepted marketing gospel these days that you want passionate people to evangelize [...]
How a LinkedIn title created a qualified lead
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. According to LinkedIn, he is member #146,795 … out of 100,000,000. Frank sent me an unsolicited e-mail inquiring about my consulting services. I had no idea who he was at all. Being the (hopefully) good marketer that I am, [...]
Leading a new era of customer engagement with customer loyalty 3.0
Carol Roth is a business strategist, deal maker and author of the new book “The Entrepreneur Equation.” She will be speaking at SOBCon 2011, which will be held in Chicago from April 29 to May 1. “That will be $56.02,” said the woman behind the counter. “Oh wait,” I replied. “I am a member of [...]
