Archive for the ‘Social Search’ Category
Creating a virtuous circle with search and social media: a Q-and-A with GroupM Search CEO Chris Copeland
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This Q-and-A is with GroupM Search CEO Chris Copeland. How do you see the influence of social media changing search engine marketing? Research we’ve conducted looking at the impact these [...]
Are search engines on the social track?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Can you see [...]
Live from BlogWorld: How to use SEO to corner a niche with your blog
Gregory J. Wright is the communications manager for online news at the American Institute of CPAs and manages @CPALetter_Daily. A great idea: That’s what inspires most to start their own blog. But no matter how great your idea is and how well-written or visually pleasing the blog is, no one will read it if they [...]
Are search and social media really adversaries?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Has the popularity [...]
Driving real results with YouTube: Questions for aimClear’s Marty Weintraub
In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients. We’ve heard that YouTube is [...]
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost. Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection [...]
Do Social Media Links Help Your SEO?
Today’s guest post is written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies San Francisco Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less. Links heavily influence your rankings for a particular search term. Anybody who practices [...]
Getting started with integrating search and social media
Today’s guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less. Who among us has it all figured out? The search side of your [...]
