Archive for the ‘Social Media 101’ Category
From CPI: Win the online discussion by playing nice
I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on online and social media with a simple premise: influencing the online discussion of topics and keywords that are crucial to your company. [...]
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some [...]
7 plug-ins that turn Google+ up to 11
Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any. Then Myspace taught us all that unlimited profile customization can be a scary, animated-GIF-filled nightmare. Facebook gives you the options it wants you to have. And Twitter’s first-party user experience has been thoroughly surpassed [...]
Q-and-A: Using social media to make connections in your career
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25 years of experience in marketing, business development and management. I interviewed Farrugia on the trend of using social-networking websites for business and how executives can [...]
How to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis. [...]
10 tips for social media introverts
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to participate — either as an individual or as the manager of an organization who reads and observes what’s happening in the social media sphere? Do you want to break out of [...]
Live from #IFA: A checklist for franchises getting started with social media
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise Systems, told attendees of the “Beyond Facebook: Reaching Your Unique Audience Where They Live Online” Tuesday at the IFA 2011 Annual Convention. The convention’s second standing-room-only session on social media showed [...]
How to choose the Twitter client that’s right for you
More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network. But even though just about any third-party client will provide you with a better way to use [...]
