Archive for the ‘SmartBrief on:’ Category
SmartBrief on: Business-to-business social marketing
So much of social-media marketing advice focuses on retail businesses. But is there more to the story than that? You bet — business-to-business companies can also use social tools to strengthen their brands and even find new leads. Read on for a roundup of relevant stories that made it into our e-mail newsletter, SmartBrief on [...]
Smartbrief on: Facebook Open Graph
Facebook announced major changes to its service at its annual F8 conference last week. The network killed off its “fan” function and did away with its lite interface. In their place Facebook launched Open Graph — a plan to build a Facebook-centric social infrastructure that could affect the whole Internet. Facebook CEO Mark Zuckerberg billed [...]
SmartBrief on: Integrating e-mail marketing and social media
Here at SmartBrief, we’re huge fans of the power of e-mail. But as social technologies become more powerful and more prevalent, it can be difficult to understand how e-mail fits into your marketing strategy. How can make sure you’re getting the most out of every send? How can you integrate your e-mail and social efforts [...]
SmartBrief on: Mobile marketing meets social media
Mobile access to social networks is on the rise, and marketers everywhere are looking for ways to combine these two powerful technologies. Worried you’ve missed out on a key development? Read on for a roundup of relevant stories that made it into our e-mail newsletter, SmartBrief on Social Media. For even more best practices on [...]
SmartBrief on: Social media for nonprofits
Social-media news often focuses on consumer-facing companies, but social platforms can be a boon to a wide variety of organizations, including nonprofits. While the tactics may vary, you’ll be surprised at the similarities between the social strategies employed by businesses and nonprofits alike. After all, nonprofits are all about organizing people around a given issue [...]
SmartBrief on: How to handle customer comments
We don’t always think of sites such as Yelp and Amazon as part of the social-media world. But user comments — whether they’re on a retailer’s Web site, a dedicated network or even your own blog — are really at the heart of social-media marketing. If you’re ignoring user comments, you’re missing out on huge [...]
SmartBrief on: Getting the most out of LinkedIn
General-interest networks such as Facebook and Twitter take up so much of our attention that more focused sites sometimes take a back seat. It’s a shame, really, because LinkedIn combines many of the best features of the more popular networks with a practical focus on career advancement. If you’ve been neglecting to sign up for [...]
SmartBrief on: Google Buzz
Social media is a fast-paced field where keeping your edge means staying on top of the latest developments each day. If you blinked, you might have missed the debut of Google Buzz — Google’s latest foray into the social arena. It’s been a whirlwind of announcements, reactions and a whole new class of best practices. [...]
