Archive for the ‘Research’ Category
Is “stickiness” a thing of the past?
This guest post is by Alexandra Carroll, director of research firm Summus, Limited. For years, companies have chased and measured “stickiness” – the amount of time spent on a website – as the holy grail of brand engagement. But what if stickiness doesn’t matter anymore? What if the amount of time users spend with a brand is shrinking? Does [...]
Live from #SXSW: How market research can benefit from Twitter
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper. This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South [...]
More people using Facebook for health info before face time with a physician
Using Wikipedia as a source for an academic paper will still get most people into hot water, yet a growing number of people are turning to even more dubious sites to verify facts for information about their health. A survey of nearly 23,000 Americans, released last month by the National Research Corporation, says that 20% [...]
What separates social-media veterans from rookies?
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.” We heard from readers in a variety of industries [...]
Turning social media into research and development for the rest of us
Research and development seems like a foreign concept to many of us. Small businesses, nonprofits and countless others often consider the very ideas of focus groups, surveying and researching customers to be outside their typically tight scope. The problem is, these businesses can benefit most from the type of insight that market research provides. Where [...]
Would you trust opinion data that came from Twitter?
Past studies have shown Twitter users are pretty good at predicting the performance of movies, but now a Carnegie Mellon University study suggests the network could someday be used to glean information about public opinion on all sorts of subjects. As we note in the lead story of today’s SmartBrief on Social Media, Twitter isn’t [...]
Do luxury brands need social media?
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools to look for coupons or go shopping, while 7% were interested in using social networks to research purchases or seek out special offers. The study goes on to say that while [...]
What does the decline of peer trust mean for social marketing?
Just 25% of consumers say they trust their friends to give them good information about a company, according to a survey by Edelman, compared with 45% in 2008. The same survey shows consumers are more likely to trust CEOs, academics, government officials, industry analysts and nongovernmental organizations than they were a year ago — with [...]
