Archive for the ‘Microblogging’ Category
Beyond Follow Friday: How to reach out and show a little gratitude to your fans
The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good. [...]
Join the @SBoSM Twitter chat — 2 p.m. Eastern today!
I’ll be hosting a Twitter chat via the SmartBrief on Social Media Twitter account (@SBoSM) at 2 p.m. Eastern today (Sept. 2). Add the hashtag #sbsocialclub to your tweets to join in. Join me, a couple of other SmartBrief editors and your fellow SBoSM readers, as we spend an hour chatting about social media news [...]
Conversational gymnastics: What makes chat tools work?
David Hollender is chief Internet strategist for Mind Sky, an online-communication consultant for associations, nonprofits and social enterprises. During a recent online chat, I was struck by how awkwardly Twitter manages conversations. Though pervasive and easy to use, Twitter does not excel in keeping thoughts, insight, suggestions and occasional tangents of participants in context. After [...]
How to choose the Twitter client that’s right for you
More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network. But even though just about any third-party client will provide you with a better way to use [...]
Is Twitter still a good bet for marketers?
Twitter is widely known but little-used in the U.S., according to the lead story in today’s SmartBrief on Social Media. A study by Edison Research found that 87% of Americans have heard of the network, but just 7% use it. By contrast, Facebook has an 88% awareness rate and a 41% user rate. Now compare [...]
Twitter is evolving and still relevant
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: With the rise of location-based platforms such as Foursquare and Gowalla, has Twitter become old hat? The new and shiny has worn off Twitter, but it’s still useful [...]
Twitter for beginners
Today’s guest post is by Mark Krasnow, CEO of BullsEye Resources. BullsEye specializes in making conferences and live events more valuable by creating executive summaries that capture an event’s essence. Can senior leaders use Twitter to fundamentally change how they communicate with the people they lead and, in doing so, improve their relationships? Twitter Co-founder [...]
Introducing #ireadSBoSM
There are nearly 50,000 readers of our daily e-mail newsletter, SmartBrief on Social Media. This blog serves as one way to bring together readers to discuss the opportunities and insights that matter to them, but we’re constantly looking for new ways to link the community. When discussing this with the newest addition to SmartBrief’s social-media [...]
