Archive for the ‘Ideas in Action’ Category
Facebook’s Amy Thibodeau on why content strategy matters
Building a successful online content strategy for your business is about more than just launching a blog. Consider micro copy: All the words that make up your company’s website interface, such as the “submit” button or call-to-action links. These pieces of copy matter just as much as the meat of your website, argued Amy Thibodeau, [...]
5 ways social music tools can build brands and boost business
Constance Aguilar is a social media strategist and account manager at Abbi Public Relations, where she oversees client strategy on both social media channels and through traditional media relations as well as event producing. You can follow her on Twitter @ConnieAguilar and read her blog posts at The Abbi Agency Blog. Digital music and music [...]
7 common social media mistakes (and how to fix them)
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So [...]
Why building your brand is more than a new logo
As a financial-services company that sells annuities, Lincoln Financial Group is not necessarily known as a “fun” brand. So when the company’s marketing team set out to launch the “You’re in Charge” campaign, it took an all-inclusive approach with a focus on building a brand that is relevant and relatable. The first step in the [...]
5 traits of a great custom-built Facebook tab
Chelsea Hejny is a social media writer at ShortStack, a tab-designing tool that creates custom Facebook Pages. Hejny also works as a president of the American Marketing Association in Nevada. Great Facebook Pages are easy to spot; however, the reasons for their greatness might not be so obvious. Visually appealing and well-designed tabs are good, [...]
Is your company prepared for the next digital evolution?
There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and social media at PepsiCo, said during the second annual What’s Next D.C. event. As consumer consumption of technological advances increases at a breakneck pace, brands are fighting to keep up with [...]
5 tips for social media success in other languages
Christian Arno is founder and managing director of professional translation-services provider Lingo24. Launched in 2001, Lingo24 has more than 150 employees spanning three continents and translated more than 60 million words last year. Its clients in 50 countries include MTV and the World Bank. It’s easy to imagine English is the universal language of the [...]
4 tips for avoiding getting fired for Facebook
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. Social media has arrived and has seeped into every facet of our [...]
