Archive for the ‘Events’ Category
Do consumers turn to social media to make tech-accessory buying decisions?
Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis for the Consumer Electronics Association, who outlined results of a study during the session “Tech Accessories in the New Social Paradigm” at the 2012 International CES in Las Vegas. CEA conducted [...]
A SmartBrief gift to get you in the holiday spirit: Win a $50 gift card
Want a chance to win $50 and make your holiday season a little bit richer? Read on for details. In November, SmartBrief produced an inaugural series of gift guides that compiled more than 100 gift ideas for industry professionals. Did you miss it? See the links below to see some of our favorite gifts from [...]
From #BWELA: Why Guy Kawasaki and Chris Brogan are betting big on Google+
This guest post is by Scott Caldwell of WorldVentures. Google announced in a blog post Monday that Google+ is now allowing organizations to create pages, after months of Google+ accounts being restricted to individual users. Since its beta launch in June, the social media world has been fixated on Google+. Stories have covered everything from [...]
From #BWELA: Giving substance to online influence: metrics, relevance and applications
This post is by Bridget Jewell, public relations manager for Mall of America. She focuses on pitching stories to the media, project management, crisis communication, community management and serves as co-editor for the Mall of America blog. Metrics and measurement are the hottest topic in social media right now. Thought leaders in the analytics industry [...]
How to use SlideShare to generate business
At the recent B2B Corporate Social Media Summit, I moderated a panel with Alison Watterson of Hewlett-Packard and Dora Smith of Siemens on figuring out which social platforms offer the most to businesses. While we talked about all the typical platforms — LinkedIn, Twitter, etc. — Watterson and Smith also surprised me by talking about [...]
Social is dead — long live social: How to be ready for the next phase of engagement
“Social,” as a buzzword, is dead, said Mark Sabec, product marketing manager at YouTube and one of the keynote speakers at this week’s Digital East 2011 in Tysons Corner, Va. Others agreed, thus setting the stage for two days of speakers focused on exploring ways to reach consumers who are already inundated with marketing ploys [...]
From CPI: Win the online discussion by playing nice
I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on online and social media with a simple premise: influencing the online discussion of topics and keywords that are crucial to your company. [...]
Aggregating the old and rewarding the new at Disruptathon
To many of us, social media are a fairly predictable part of our lives. We know which platforms we like and how we like to use them, adding up to pretty smooth sailing with few surprises (except for the perpetual hubbub surrounding Facebook redesigns). But at Tuesday’s Disruptathon Social Media in Washington, D.C., the focus [...]
