Archive for the ‘Editor’s Take’ Category
Is Twitter past its marketing prime?
Twitter is hugely successful — but that phenomenal growth may be hurting its potential as a marketing platform, argues Dan Schawbel in the lead item from today’s SmartBrief on Social Media. Schawbel writes that the impact of each individual tweet diminishes as Twitter gets more users and each user follows more and more people. With [...]
Is Facebook losing the location war?
For a second, it looked like adding location-based functions to Facebook would be a real you-got-chocolate-in-my-peanut-butter moment. But as we note in today’s SmartBrief on Social Media, early reports suggest some brands may be sticking with networks that specialize in location, such as Gowalla and Foursquare. Kunur Patel argues that users on location-based networks may [...]
How can Facebook regain your trust?
Facebook privacy drama continues to be the lead story in SmartBrief on Social Media — as more inflammatory Mark Zuckerberg comments surfaced and company called an emergency meeting to talk about users’ privacy concerns. Some are arguing that Zuckerberg needs to “come clean” with users about his views on privacy. But I’m not so sure [...]
How are you diversifying your social presence?
In the lead story of today’s SmartBrief on Social Media, Craig Daitch makes the argument that Facebook alternatives have become necessary in light of changes to the way Facebook handles personal data. Daitch is reacting to recent events, but many social experts would argue that diversification would be an important part of a social-media strategy [...]
Would you trust opinion data that came from Twitter?
Past studies have shown Twitter users are pretty good at predicting the performance of movies, but now a Carnegie Mellon University study suggests the network could someday be used to glean information about public opinion on all sorts of subjects. As we note in the lead story of today’s SmartBrief on Social Media, Twitter isn’t [...]
Is it time for a Facebook alternative?
In light of recent changes to Facebook, some pundits have begun to call for a competing social network with a different take on user information, as we note in the lead story of today’s SmartBrief on Social Media. Ryan Singel posits that it would take a network of open apps to compete with Facebook, while [...]
What will the Zynga spat mean for Facebook?
Farmville and other popular social games developed by Zynga are a big draw for many Facebook users, but the relationship between the companies appears to be on the rocks, as noted in the lead story of today’s SmartBrief on Social Media. Zynga is reportedly upset over Facebook’s attempts to get the publisher to sign a [...]
Are you interested in a location-aware Facebook?
McDonald’s announced it will be among the early partners of an upcoming location-based feature for Facebook, as noted in today’s lead story in SmartBrief on Social Media. The feature, which should be unveiled in a few weeks, will allow users to check in at McDonald’s restaurants in a manner similar to existing location-based networks such [...]
