Archive for the ‘Bonus Tracks’ Category
Today’s bonus tracks: Black Friday takes the Web by storm
Many prominent Internet retailers are planning to offer some serious deals this weekend to jump-start holiday spending in a dreary economy. To get the word out about their offerings, many merchants are turning to social networks. In addition to conventional social networks, many specialized deal-hunter sites are helping shoppers make plans for Black Friday. “The [...]
Today’s bonus tracks: 3 questions everyone needs to ask
Before you say a thing to your audience via social media, ask yourself a handful of simple questions to make sure you really understand your message. Asking what you’re trying to accomplish, who you’re targeting, and why they should care about you will help prevent message confusion, Matt Eventoff notes. Sometimes, events outside your control [...]
Today’s bonus tracks: Keeping your rep in check
Just for a second, stop worrying about what you’ll say via your favorite social media channels. Instead, think about the damage someone could do to your reputation if they got access to your account. The good news? The best ways to protect yourself are all pretty simple, Sarah Beckham notes. Log off when you’re done [...]
Today’s bonus tracks: The Web brought the world to our doorsteps; now we want to see what’s been there all along
While mobile Web surfing is empowering users to access information all over the globe, community information is still hard to find. With unlimited mobile Web access comes the desire for more local information, and some businesses are catching on to the potential of these untapped markets, indicating a serious shift toward all things local. AOL’s [...]
Today’s bonus tracks: Coca-Cola’s world tour
It can be tough to stand out in the dense field of social-media promotions. So Coca-Cola is upping the ante next year and sending three young travelers out into the world to visit all 206 countries in which Coca-Cola is available and act as “happiness ambassadors.” The company is planning to milk the expensive stunt [...]
Today’s bonus tracks: Social lays down the law
The Sheriff’s Office in Dutchess County, N.Y., is at the forefront of law enforcement’s social-media use. Instead of just sending out press releases, the office engages citizens via Twitter. Area law enforcement officials also use Citizen Observer to collect anonymous crime tips. However, some experts suggest that law enforcement officials’ use of social media may [...]
Today’s bonus tracks: Unfriendly feelings
“Unfriend” is the 2009 Word of the Year, according to the New Oxford American Dictionary. The dictionary defines the word as “to remove someone as a ‘friend’ on a social networking site such as Facebook.” The nominee list was full of other social media terms, reflecting the growing importance of social networks. For more social [...]
Today’s bonus tracks: When promotions get in the way of a sale
MasterCard and Amazon are teaming up for a holiday promotion that will ostensibly help customers buy gifts targeted toward their friends on social networks. The plan is being well-promoted and even comes bundled with incentives. But Douglas A. McIntyre sees one pretty big hole in the plan. “Most shoppers just want to go to a store [...]
