Archive for the ‘Blogging’ Category
Beyond Follow Friday: How to reach out and show a little gratitude to your fans
The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good. [...]
How you’re secretly driving away your followers — and what you can do to stop it
What would your Twitter feed look like if you were fined $1 every time you said something irrelevant? In his 2004 memoir, “The Know-It-All,” A.J. Jacobs decides to read the Encyclopedia Britannica — and quickly finds himself so brimming with information that he starts peppering all his conversations with little known factoids. Desperate for a [...]
Should you evaluate your blog the way you evaluate your employees?
If you have a Facebook page, a Twitter account, a blog or some other social media platform, chances are you’re constantly giving it flash evaluations. “How many retweets did I get today? How many views did that post get?” Maybe you compare today’s performance against yesterday’s or last week’s. Maybe you give the brand’s social [...]
Social media to die for: Preparing for a zombie apocalypse
This post was written by Troy Janisch, with art from Mark Anderson. Both contributors have two decades of digital-marketing experience and lead social media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com, and Anderson shares his art at Doodlehaus.com. The Centers for Disease Control and Prevention recently turned to the [...]
Help! My brand’s not sexy
This guest post is by Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com, providing 24/7 online courses and mastermind consulting on social media tools and strategies. If you’re a marketer saddled with promoting a dull brand using social media, how do you compete with sexy brands such as Lady Gaga and Coca-Cola? Give your brand the rock-star [...]
How to use current events to create content — even when you’re not the first to know
The bill passed. The storm hit. The war is over — and you weren’t paying attention. Current events are the lifeblood of many conversations on social networks. But if you find out about a major event a day or more after it happened, it can be tempting to just let the issue slide. No one [...]
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black. Is automation (in whole or in part) a reasonable solution to the problem of social media [...]
Understanding swag hoarders and ethical blogging practices at BlogHer
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. The mommy and female blogging subculture amazes and perplexes many at the [...]
