Author Archive
5 ways to spotlight your audience and extend your reach
On a recent road trip, “She Talks to Angels” by The Black Crowes came on the radio. Much to the dismay of my wife, I immediately started belting out the lyrics as if it was the anthem of my life.
Truth be told, I’m not a fan of the Crowes, nor that particular song (side note: [...]
Tags: blog, content, engagement, fans, marketing, social media, twitter
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Making sense of social-media ROI with Olivier Blanchard
Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. Not only are we lucky enough to have him on our SmartBrief on Social Media Advisory Board, Olivier is sending off the Buzz 2010 Summer Series with a serious exclamation point. Before we introduce him [...]
Tags: cost, Olivier Blanchard, p&L, ROI, social media
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5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost.
Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection strategies [...]
Tags: data, ppc, ROI, search engine marketing, social media, social media marketing, Social Search
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Turning social media into research and development for the rest of us
Research and development seems like a foreign concept to many of us. Small businesses, nonprofits and countless others often consider the very ideas of focus groups, surveying and researching customers to be outside their typically tight scope.
The problem is, these businesses can benefit most from the type of insight that market research provides. Where should [...]
Tags: market analysis, market research, National Sleep Foundation, nonprofit, Research, sleep foundation, social media, Suzette Gardner
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5 tactics to safely engage children in social networking
June is Internet Safety Month, so today’s guest post from Layla Masri of Bean Creative is a timely one. An avid SmartBrief on Social Media reader, Layla works with child-focused clients such as PBS Kids, the world’s largest children’s museum (The Children’s Museum of Indianapolis) and classic children’s programming such as “Mister Rogers’ Neighborhood” and [...]
Tags: Bean Creative, children, internet safety, Layla Masri, social media, social networking
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Charlene Li answers your questions on social engagement and open leadership
Leading up to our Buzz 2010: Social Media for Associations event on June 16, we asked you, our readers, for questions that you’d like to ask our keynote, Charlene Li. We selected four of the best questions, and passed them along to Charlene, (recently named one of the 100 most creative people by Fast Company) [...]
Tags: buzz2010, charlene li, crowdsourcing, Facebook, leadership, social media
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Charlene Li on business through relationships, not transactions
Ben Whitford, a contributing editor to SmartBrief on Social Media, recently interviewed Charlene Li about her new book, “Open Leadership.” Charlene Li will be the keynote speaker at Buzz 2010, with a discussion of the impact of open leadership for running trade associations and nonprofits in Washington, D.C. To learn more about this June 16 [...]
Tags: Ben Whitford, buzz2010, charlene li, leadership, social media
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Do Social Media Links Help Your SEO?
Today’s guest post is written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies San Francisco Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less.
Links heavily influence your rankings for a particular search term. Anybody who practices [...]
Tags: links, nofollow, Norm Elrod, seo, Social Search
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