About the author: Rob Birgfeld

Rob Birgfeld

4 ways to transform your employees into social-media marketers

Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case studies of companies who tap their biggest fans to help generate quality word-of-mouth. While there’s no question that customers are one of the most effective assets in social-media marketing, companies of [...]

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Why crisis management and social media must co-exist

When it comes to corporate crises, social media is most often perceived as a culprit. Communications traditionalists, used to creating and managing messages, see the current environment as a polluted one in which a single blog post, tweet or update from a nobody can snowball into a full-blown catastrophe. They point to Domino’s and Motrin,  [...]

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Secrets of successful group blogs

Launching a blog these days is simple. Publishing quality content on a consistent basis, however, is a challenge for many companies. Stuck with limited resources and a clear directive for growth, company often find themselves helpless and hapless. So who do you look to for help? The answers may very well lie with three of [...]

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4 ways keywords can drive your blog’s editorial calendar

Create valuable content and your customers will thank you. Create content that is valuable and visible and you’ll land more customers. Finding the “right” content for your blog is critical to generating visibility and building business. So how does one create the most effective content for a company’s blog? The answer may lie in your [...]

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6 steps for creating a Web video series

This guest post is from Nikki Katz, managing editor for the BlogWorld Blog.  SmartBrief is proud to be a media sponsor of the upcoming  BlogWorld & New Media Expo 2010 in Las Vegas, where you can learn more about video at the Digital Broadcasting Track. Social Media is quickly become the easiest and fastest way [...]

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Driving real results with YouTube: Questions for aimClear’s Marty Weintraub

In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients. We’ve heard that YouTube is [...]

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Social with a KISS: Keep it short, stupid

I wish my mom knew how to text. If she did, we could avoid the 20-minute conversation in which she details every minute since our last chat and jump right to her request to come by and fix her “broken” computer. For better or for worse, quick and to the point is what everyone is [...]

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Win tickets to Facebook Success Summit 2010

**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Facebook Success Summit is Elisha Tan, a psychology enthusiast and a Social Media Consultant at Adonai Training. Read her comment here. The winner of the Twitter contest is Bill Lage, a marketing technology manager for [...]

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