This guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less.
Search is dead. Long live social media. This seems to be the [...]

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There are nearly 50,000 readers of our daily e-mail newsletter, SmartBrief on Social Media. This blog serves as one way to bring together readers to discuss the opportunities and insights that matter to them, but we’re constantly looking for new ways to link the community.
When discussing this with the newest addition to SmartBrief’s social-media team, [...]

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You have a great product. People love your content, your products or your services. You have even stepped up your game and created a blog, a Facebook page and an active Twitter account. Yet, the results are unspectacular. Enter social-graph optimization.
Yet another Social Media Week panel, fittingly titled “Social Graph Optimization” featured insights from Seth [...]

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Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the one it’s more traditionally known for. The campaign, based around fueling job searches in 2010, encourages people to share their funniest job experience in 120 characters or less via www.goldengrant.com. The [...]

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A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells you that your two friends have gathered for a beer at a pub on the right. Three steps later, your phone alerts you that the bakery across the street is offering [...]

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Once upon a time, marketers had to choose from print, television and radio. Would it be a full-page ad in the Town Crier or a 30-second spot on the wacky Morning Zoo radio show? Then the Internet came along — and marketers were sent into a tailspin, being forced to choose from thousands, then millions, [...]

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In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager at AOL, who will be speaking on the “Real Time SEO: No More Yesterday’s News” panel. A former colleague of mine, Heseltine is responsible for all SEO efforts across the [...]

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Social search has become an enormous issue for many marketers in 2010, and we’ve covered the dramatic shift as social media becomes a larger part of the search landscape.
As part of an internal presentation I made here at SmartBrief, I showed how critical social profiles were to our brand. Of the top 10 search engine [...]

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