This post is by SmartBrief contributing editor Kaukab Jhumra Smith.
Videos that are going to be viewed primarily online or on mobile screens must be created differently than those watched on TV, says Mary Coffman, a broadcast journalism professor at Northwestern University’s Medill News Service.
Coffman, who also leads video-training sessions at the National Press Club, [...]

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Some people just  manage to maintain their brand’s Twitter account, but Liz Dee of Ce De Candy has taken it to another level. She is leading her family-owned company through the ever-changing trends of social media. Rebecca Pollack met up with Liz at the Sweets & Snacks 2010 Expo in Chicago and learned that the [...]

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This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief.
When Twitter agreed to allow the Library of Congress to archive its tweets, the public response to the news brought down the library’s website. That hadn’t happened since the release of the Starr Report in 1998, said Hope O’Keeffe, the library’s associate general counsel.
The [...]

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I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff, SHRM’s PR and social-media manager. Midkiff and I discussed SHRM’s social-media activities during the conference and beyond.
Some of his social-media advice:

Realize that buy-in is key. You need to [...]

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Cindy Kraft is billed as America’s leading career and personal brand strategist for corporate finance executives, with more than 14 years of experience partnering with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice.
You’re a big proponent of finance executives using social media to [...]

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I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Monster.com. Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys.
A few [...]

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I reported live from the SHRM annual conference out in San Diego last week, where I had the opportunity to talk with Janet Swaysland, senior vice president of of global communications and social media at Monster. Janet explained how Monster is integrating social media into all facets of its communications strategy and gave [...]

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Ashley McMaster, the senior health care editor at SmartBrief, recently interviewed Christina B. Thielst about her new book, “Social Media in Healthcare: Connect, Communicate, Collaborate.” Christina Thielst is a veteran hospital and health care administrator and entrepreneur. To learn more about Christina’s research, professional interests and specializations, visit her blog.
What do you see as the [...]

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