Author Archive
Taking your organization through the social-media transformation
As part of last week’s Buzz2010 in downtown Washington, D.C., SmartBrief and SocialFish hosted a panel of experts who have been working through the risks of social media at their organizations for years.
Mark Story (pictured at center) is the director of new media at the Securities and Exchange Commission, the regulator in charge of what [...]
Tags: Alexandra Levit, buzz2010, corporate social media, Mark Story, social media, social media practices, wendy harman
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The Wizard of Oz and corporate voice
Today’s guest post is by Shel Israel, who consults companies on social-media strategy. Shel is a co-author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” and author of “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.” He has contributed to BusinessWeek, FastCompany and Dow Jones and has sat [...]
Tags: brand voice, corporate identity, Shel Israel, social media
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A science to referrals: John Jantsch interviewed
Today’s Q&A is with marketing expert and SmartBrief on Social Media advisory board member John Jantsch, whose new book, The Referral Engine, hit bookstores this morning. This follow-up to John’s seminal Duct Tape Marketing is jam-packed with practical tips for marketing success for businesses without a huge budget.
How can businesses create a system-oriented process [...]
Tags: John Jantsch, small business
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Where social media meets cause marketing
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.”
He led with stats that got the attention of [...]
Tags: cause marketing, IAB, relationships, social media
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Live from IABSM: Coke’s ingredients for social media
Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America, opened today’s sold-out IAB Social Media Marketplace. Her presentation didn’t give us much under-the-hood insight about Coke’s social-media strategy:
Add value. Bring value into every interaction.
Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You [...]
Tags: coke, community, social media
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App experts name favorites
Applications are a bright spot in mobile advertising, and loads of marketers have plans to jump on the mobile app bandwagon. An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile applications this year, according to a recent survey.
That said, the discipline is still young, and everyone’s trying to gather as much [...]
Tags: applications, mobile marketing, social media
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Social media and China: What you need to know
As the showdown between Google and the Chinese government plays out, it’s key to understand what’s at stake: a vibrant online market and a deeply entrenched social media culture on a scale that can be hard to imagine.
Yes, Facebook, YouTube and Twitter are blocked, but that doesn’t mean that social networking is not happening in [...]
Tags: China, social media, SXSW
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Does social media change your agency relationships?
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out.
That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their social-media [...]
Tags: agencies, authenticity, brands, engagement, social media, transparency, trust
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