About the author: Jesse Stanchak
Jesse Stanchak writes and edits SmartBrief newsletters on leadership, entrepreneurship, social media and other topics. Before joining SmartBrief, he worked as a Web producer at Congressional Quarterly. His work has also appeared in Slate.com, MSN.com, the Washington City Paper and other publications.
Are you siloing your marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns? Sometimes: 44.3% Always: 41.61% My brand doesn’t use social media marketing: 6.71% Never: 4.7% [...]
What does it take to be prepared for a social media crisis?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: If a social media public relations crisis were to hit your brand tomorrow, do you think you would be prepared to respond effectively? The results: We have [...]
How to turn LinkedIn into a relationship filter
This interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and The Boston Globe. He is the CEO of RockTech and the author of “The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn” (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller [...]
What the most popular social media stories of 2011 say about the state of social
Readers of SmartBrief on Social Media get summaries of the most important social media articles delivered to their inbox for free every weekday. I like to think that the stories we choose to link to in any given issue say a great deal about the state of social media on that day. Looking at the [...]
What trends in social media are you excited about for 2012?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: What social media technology are you most excited about for the coming year? The results: Integration between social platforms 36.99% QR codes, augmented reality and other real [...]
How “A Charlie Brown Christmas” reveals the true meaning of viral content
If you work in online marketing, you’re no stranger to the pressure to create a piece of content that will take on a life of its own. But anyone who has ever tried to create a piece of “viral” content knows that it’s a very tall order. When you look at the kinds of content [...]
Should you blend seasonal content into your social media presence?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Are you adjusting your social media presence to include holiday-related content? The results: We might do a few holiday-related posts or tweets: 51.28% Yes, we talk about [...]
Does your company need a copy desk?
If you work in pharmaceuticals, food service or just about any field other than traditional or online publishing, that headline might sound like a strange question. But as businesses produce increasingly more content of their own, they open themselves up to greater risks for embarrassment. Typos, malapropisms, rash reactions and just plain bad ideas can [...]
