Author Archive
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
Cisco’s Old Spice Guy clone doesn’t pass the smell test
Say goodbye to the era of new stand-alone social networks
Twitter “mood maps” take America’s emotional pulse
25 ways to make your corporate blog shine
How a great landing tabs gets Facebook users hooked
to trust their friends
Tags: blog, Cisco, corporate blog, Facebook, landing tabs, mood maps, old spice, old spice guy, social media, social media marketing, Social Networks, stand-alone social networks, twitter
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Laura Stack on avoiding social-media addiction
This post is by SmartBrief’s Doris Nhan.
Last month, SmartBrief senior editor Mary Ellen Slayter attended the Society for Human Resource Management’s annual conference in San Diego and sat down with Laura Stack, founder of Productivity Pro, to discuss how to avoid an obsession with social media while maximizing its benefits for your company.
Stack likens [...]
Tags: Doris Nhan, Laura Stack, monster, shrm, social media, social media in the workplace
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Crunching the numbers on your social-media efforts
This post is by SmartBrief’s Doris Nhan.
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: To what extent are you willing to invest in analyzing your company’s social-media results?
We rely on free, automated numbers from various social platforms — [...]
Tags: Doris Nhan, marketing, social media, social media analytics
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This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
10 strategies for promoting your brand on Facebook
Obscene reference sinks Dr Pepper campaign
20 ways to mine communities for content ideas
Does your company really need a social-media team?
How to create a balanced ROI score card
to trust their friends
Tags: Dr. Pepper, Facebook, online community, ROI, social media, social media marketing, social media strategy, social media team, viral campaign
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How USA Network uses Twitter to give fans the inside scoop
Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its own official Twitter feed — which it uses for more traditional promotion of its shows — Linhart uses @TedOnTV to give fans the “inside baseball” perspective on programming decisions, answer their [...]
Tags: celebrity tweets, social media, Ted Linhart, television, twitter, usa network
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Deciding when to expand your social portfolio
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: How do you expect your company’s social-media presence to change during the next year?
We’ll expand our presence to include a larger number of social networks — 38.35%
We’ll be [...]
Tags: engagement, ROI, scalability, social media, Social Networks, strategy
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This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
How Old Spice conquered social media in a single day
CEOs share their social-media secrets
5 things every social-media policy should include
Are tequila and Twitter a perfect pairing?
5 business-to-business social-media marketing tips
Tags: b2b, business-to-business, CEO, old spice, social media, social media marketing, social media policy, social media practices, social media secrets, twitter
1 Comment
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What’s missing from your social-media engagement strategy?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Which form of social engagement do you worry about most?
Day-to-day conversations with fans — 31.82%
Attracting new fans — 31.25%
Putting existing fans to work — 21.02%
Soothing fans who have complaints — [...]
Tags: community, engagement, fans, social media, Word of Mouth
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