About the author: Adam Mazmanian
Adam Mazmanian has edited media and advertising publications at SmartBrief since December 2004. He previously worked as a city editor for AOL Local and as an editorial manager at About.com. His has written for the New York Times, the Washington Post, the Washington City Paper, and other local and national publications.
What subscriptions and timelines could mean for Facebook ads
It may not be a common problem, but power users of Facebook frequently hit the wall when it comes to the social network’s 5,000-friend maximum. Intuitively, a limit makes some sort of sense — even the most prolific real world networker would have trouble keeping track of a 5,000-name Rolodex. The Facebook solution — creating [...]
SMS is still mobile’s secret weapon
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry. Download the FREE SmartBrief app! Marketers too often want to make a splash with a sexy, consumer-friendly [...]
Q-and-A: Mel Taylor on the growth of hyperlocal media
Even as local newspapers scale back their efforts and shed staff, media companies as disparate as AOL and Allbritton Communications are ramping up hyperlocal media moves to cover school boards, community meetings, neighborhood politics, high school sports as well as local dining, entertainment and commerce. Industry watchers see local content as providing an essential media [...]
Fair use for dummies
The Associated Press has made a lot of noise in the past few days with its call for tighter controls on how its content is used online. While no specific measures have been announced, AP chairman William Dean Singleton said the news organization was in the midst of developing rules of engagement for use of [...]
Do you need a viral exit strategy?
What happens when your viral campaign becomes an online greatest hit? It sounds like one of those good problems to have, but in an article for the Boston Globe, Brian Steinberg touches on what could become a legacy of the craze for viral campaigns — unwanted permanency. One example — Burger King’s Subservient Chicken, online [...]
Get Shorty
Tonight in Brooklyn, N.Y., a cross-section of the virtual world of Twitter will gather at a hipster artspace for the Shorty Awards, a celebration of life lived in 140-character increments. The event is, predictably, generating a lot of chatter among the twitterati. It’s tempting to say that this ritual of self-congratulation is by itself evidence [...]
Rethinking the future of journalism
The rotten economy isn’t killing newspapers, it’s just pulling the proverbial plug on a senescent patient. How else to explain a study by the Bivings Group — referenced here on the blog at the Knight Digital Media Center — that found that “only 10 percent of the top 100 newspaper sites in the United States [...]
Inauguration reveals social media’s killer app
I watched the inauguration on TV and online. While scrolling through both reverent and snarky comments in the form of frequent Facebook status updates, I couldn’t help thinking about the old cable comedy show, Mystery Science Theater 3000. In case you don’t remember, it debuted in 1988, when the civilian Internet was comprised chiefly of [...]
