http://smartblogs.com/socialmedia SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 02:41:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://smartblogs.com/socialmedia/about/comment-page-1/#comment-44959 Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads) | Text 100 Tue, 28 Dec 2010 22:03:11 +0000 #comment-44959 [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...] [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...]

]]> http://smartblogs.com/socialmedia/about/comment-page-1/#comment-32397 Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads) Fri, 26 Nov 2010 19:43:09 +0000 #comment-32397 [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...] [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...]

]]> http://smartblogs.com/socialmedia/about/comment-page-1/#comment-31783 Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads) | Hypertext Mon, 08 Nov 2010 22:15:33 +0000 #comment-31783 [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...] [...] Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – is a fundamentally flawed model. (See Live from Ad:Tech — The Myth of the “Last Click”). [...]

]]> http://smartblogs.com/socialmedia/about/comment-page-1/#comment-28582 “Unofficially” speaking . . . « The Keaton Chronicles Tue, 29 Jun 2010 01:44:11 +0000 #comment-28582 [...] a recent post on SmartBlog on Social Media, Jesse Stanchak addresses:  How should brands handle unofficial communities? [...] [...] a recent post on SmartBlog on Social Media, Jesse Stanchak addresses:  How should brands handle unofficial communities? [...]

]]> http://smartblogs.com/socialmedia/about/comment-page-1/#comment-12720 HometownQuotes Insurance Agents Blog » Blog Archive » Insurance agents will close more sales by focusing on 3 audiences Fri, 14 Aug 2009 21:30:10 +0000 #comment-12720 [...] saw this post by Andy Sernovitz over at the SmartBlog and had to share it with you here. Andy explains the importance of [...] [...] saw this post by Andy Sernovitz over at the SmartBlog and had to share it with you here. Andy explains the importance of [...]

]]> http://smartblogs.com/socialmedia/about/comment-page-1/#comment-6864 SmartBlog on Workforce » Blog Archive » Twittering without a net Wed, 06 May 2009 17:13:51 +0000 #comment-6864 [...] As social media tools becoming more widespread in business, so too shall official policies governing their use. For small organizations, that might seem like overkill, but I think that’s better than waiting for something bad to happen — then cobbling together a bunch of draconian rules in a panic. Work with your employees to develop a simple, commonsense policy that will help guide them in how they conduct themselves as representatives of your organization online. The Blog Council’s Disclosure Best Practices ToolKit is a great start, and I would say that even if I didn’t work with Andy. [...] [...] As social media tools becoming more widespread in business, so too shall official policies governing their use. For small organizations, that might seem like overkill, but I think that’s better than waiting for something bad to happen — then cobbling together a bunch of draconian rules in a panic. Work with your employees to develop a simple, commonsense policy that will help guide them in how they conduct themselves as representatives of your organization online. The Blog Council’s Disclosure Best Practices ToolKit is a great start, and I would say that even if I didn’t work with Andy. [...]

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