Who We Are
Alongside the SmartBrief on Social Media e-newsletter, this blog is designed to act as a forum for the best and brightest marketers to discuss how Web 2.0 benefits business. Visit us often for advice and creative strategies from SmartBrief readers, marketers, and social media practitioners eager to share ideas and success stories.
We look forward to your participation in this collaboration.
Our Contributors:
Mary Ellen Slayter – Senior Editor
Mary Ellen Slayter is senior editor for SmartBrief on Workforce. Before joining SmartBrief, she was the author of The Washington Post’s Career Tracks column for six years. Read her posts here.
Andy Sernovitz – Editor at Large
Andy Sernovitz is author of “Word of Mouth Marketing” and the word of mouth marketing blog/newsletter “Damn, I Wish I’d Thought of That.” Andy teaches Word of Mouth Marketing at Northwestern and the Word of Mouth Marketing Crash Course. Read his posts here.
Merritt Colaizzi – Publisher
Merritt develops and publishes SmartBrief-branded products that target readers by specific management topic, across a broad spectrum of industries. Read her posts here.
Jesse Stanchak - Editor
Jesse Stanchak writes and edits SmartBrief newsletters on leadership, entrepreneurship, social media and other topics. Before joining SmartBrief, he worked as a Web producer at Congressional Quarterly. His work has also appeared in Slate.com, MSN.com, the Washington City Paper and other publications. Read his posts here.
Rob Birgfeld – Director
Rob Birgfeld is Director of Digital at SmartBrief. He is responsible for all reader growth and online marketing initiatives at SmartBrief. Before SmartBrief, Rob spent time at The New York Times, Vault.com and the National Restaurant Association. He is a firm believer in social media as a primary growth channel and writes about his experiences on this blog. Read his posts here.
Emily Molitor - Content Marketing Associate
Emily plays a key role in the execution of SmartBrief’s multichannel social-media strategy with the aim of brand visibility and subscriber growth. She is responsible for managing and extending SmartBrief’s community efforts, acting as publisher of SmartBlogs, managing our Social Media Advisory Board, and collaborating on the development of our corporate social-media identity. Read her posts here.
