Andy’s Answers: How charity: water makes it easy to rally fans around a cause
Giving fans a worthy cause to rally behind gives them something inspiring to talk about and recruit their friends to get involved in. Few organizations do this better than charity: water. Their amazing ability to create word of mouth inspired us to select them as our official charity for our Word of Mouth Supergenius conference.
Because we’re bringing together such great WOM talent, we wanted to use the opportunity to do something meaningful — something world changing. So we’re working to raise $50,000 to build 10 wells for 10 great communities. It’s easy to get involved, and every penny goes toward building a well. Learn more here.
And if you’re looking to build word of mouth for something meaningful, take a few pointers from charity: water on how to make it happen:
- Make it easy to share. If you want to get people talking (about a cause, a product — anything) your first and foremost job is to make it really easy to talk. With simple links inviting you to “Share on Facebook” and “Share on Twitter,” charity: water makes it easy for fans to share their cause with their personal networks.
- Make it easy to show support. Tough topics often benefit from triggers or other symbols that allow supporters to show support without actually talking about the issue. Charity: water sells tons of gear, including T-shirts, wristbands, ties, and water bottles that fans can purchase to help support both the cause and the conversation about clean water.
- Make it easy to get a friend involved. For a $20 donation — enough to give clean water to one person for 20 years — charity: water fans can send e-cards to their friends and family, who then get to pick the country to which the donation will be directed. Each card creates not just a conversation among the giver and the recipient, but also among the dozens of other people they tell about it.
To learn more about what charity: water is doing for the world, check out this video:
Posted by Tweets that mention Andy’s Answers: How charity: water makes it easy to rally fans around a cause | SmartBlog On Social Media -- Topsy.com on July 9th, 2010 at 6:28 am
[...] This post was mentioned on Twitter by youredgeonline and others. youredgeonline said: Andy's Answers: How charity: water makes it easy to rally fans around a cause http://ow.ly/1843gc [...]
Posted by The RightNow! Vision on July 11th, 2010 at 4:49 pm
Thanks Andy for this very concise and easy to incorporate idea. Charity:water really does an fantastic job of engaging their supporters and giving them the tools and motivation to go from supporter to evangelist.
Posted by RM Sorg on July 13th, 2010 at 4:00 pm
Great article that really hits home the power of WOM & how if the company/charity is transparent, people can really get behind them and create a buzz that really makes a difference. Simple, but powerful…
RM – InBoundMarketingPR
Posted by Word of Mouth « Melinda Boisjolie's Blog on July 15th, 2010 at 10:32 pm
[...] spread the word via word of mouth by following these steps outlined by Andy Sernovitz in his recent blog post on social media. By making it easy to share using links to social media tools, making it easy to [...]
Posted by clair2010 on August 12th, 2010 at 8:10 pm
What you wear depends on your mood, which is how women justify having so many pairs ofshoes.Only a fool judges a woman’s personality by her shoes — because nothing is more inconsistent. Even if celebrated footwear designerchrisitian louboutin says that chrisitian louboutin shoes transform a woman’s personality, it’s actually the other way round. Many shoe designer and fashion designer Nachiket deduct what mood a woman is in by looking at her feet.BUt theshoe can also influence the mood of woman.So choose a niceshoe for yourself,it will make you feeel happy.Espaecially the stylish chrisitian louboutin shoes will keep you in a good
Posted by Seymour on August 17th, 2010 at 6:51 am
Great summary Andy