Monster.com’s Ted Gilvar on social currency
I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Monster.com. Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys.
A few takeaways from my discussion with Gilvar:
- Marketers need to find ways to meet users on their own terms. Brands need to work to make themselves accessible.
- “The more you do [social media] the more work there is to do.”
- Storytelling is a kind of currency in social media. Seeing your story being shared is one of the surest signs that your efforts are succeeding.
Check out our full interview with Ted.
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Posted by JustinAtSmile.ly on July 21st, 2010 at 6:41 pm
Nice post and interview! I agree that the more social media you engage in, the more work it is. Social media engagement requires constant maintenance. I think some companies overlook this and fail to allocate enough resources in order to stay afloat in the social media space.