Emily Molitor

Social-media experts’ No. 1 tips

By Emily Molitor on June 14, 2010 | 10 Comments

At last year’s Buzz2009 Social Media for Association Leaders, we asked our panel of social-media experts for the No. 1, most powerful tip they would give about social media and developing a social strategy. Despite the many different approaches to social media, the experts came to one conclusion: Keep it simple.

Here’s a quick roundup of their top tips:

  • Keep it real. Don’t try too hard — think about the personality of your brand and stick to it. Authenticity is paramount — Stephanie Miller, Return Path
  • Make it easy. Encourage sharing of your content but don’t overwhelm your audience with choices. The less choices people have, the better — Guy Kawasaki, Alltop
  • Encourage customer participation. Get your constituents involved to make them feel smart and “in the know” — it will make them feel more connected to your brand and get people talking — Stacy Kane, California Tortilla
  • Ask for help. People want to help you and share your stuff, so allow them to do so using the tool, medium or technique of their choice. It makes people feel good that they can help your organization — Andy Sernovitz, Gaspedal

For more tips from social-media experts on open leadership, risk management and return on investment, check out SmartBrief and SocialFish’s summer breakfast series Buzz2010, starting this Wednesday.

See the experts’ full responses here:

Buzz2010 Social Media for Association Leaders is a series of breakfast meetings in which top association and nonprofit executives can hear directly from the leading minds in social media for business. Register here.


Related posts:

  1. Buzz2010: 5 ways to achieve open leadership
  2. Build your social community with passive users
  3. Taking your organization through the social-media transformation

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Responses

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  • Posted by Susan Elcox on June 14th, 2010 at 2:52 pm

    But how do you get engagement when most of your target market are seniors?

  • Posted by garrettira on June 15th, 2010 at 1:15 am

    I think that you have a question to ask yourself, Susan: Is social media right for my business? I'm not saying it's not, but before you jump in, it's important to first have a clear idea of how your target uses social media. If I had a business that targeted seniors, I might get some insight from my existing senior customers on how it would work for them. Do they even use it? This will allow you to develop a clear plan on how to engage. Maybe you would discover that it would be a complete waste of your time, or that it could be effectively used in a way you hadn't thought of. Hope that helps.
    My recent post Social Media Revolution

  • Posted by Social Media Expert Tips « BersonDeanStevens Blog on June 15th, 2010 at 8:09 pm

    [...] Read more. [...]

  • Posted by Social-media experts’ No. 1 tips « Socialmediamaniac247's Blog on June 16th, 2010 at 6:55 am

    [...] what was the most powerful tip they would give about social media and developing a social strategy. By Emily Molitor Categories: Uncategorized Tags: social media Comments (0) Trackbacks (0) Leave a comment [...]

  • Posted by SOCIAL MEDIA : Social-media experts’ No. 1 tips – SmartBlog On Social Media « Tech4buziness – Eng on June 16th, 2010 at 9:40 pm

    [...] Ask for help. People want to help you and share your stuff, so allow them to do so using the tool, medium or technique of their choice. It makes people feel good that they can help your organization — Andy Sernovitz, Gaspedal via smartblogs.com [...]

  • Posted by Aaron on June 17th, 2010 at 10:52 am

    Susan, my answer to that is to look at what your competitors are doing or look at what other people who have same business as you are doing. Look at the way they tweet, look at how they are engaging with your twitter users. I'm sure you will get the idea there.

  • Posted by @ahrdor on June 23rd, 2010 at 7:50 pm

    Never pay to have someone else validate what is clearly common sense.

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