Comments on: Andy’s Answers: How Fiskars created their amazing fan community http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 21:08:59 +0000 hourly 1 http://wordpress.org/?v=3.1 By: links for 2010-06-07 « YouCantBuyThat.com http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/comment-page-1/#comment-28220 links for 2010-06-07 « YouCantBuyThat.com Mon, 07 Jun 2010 16:01:34 +0000 http://smartblogs.com/socialmedia/?p=10802#comment-28220 [...] Andy’s Answers: How Fiskars created their amazing fan community Spike Jones from Brains on Fire shares their case study on how they built a community for Fiskars scissors. 20 minute video. (tags: marketing wom casestudy) [...] [...] Andy’s Answers: How Fiskars created their amazing fan community Spike Jones from Brains on Fire shares their case study on how they built a community for Fiskars scissors. 20 minute video. (tags: marketing wom casestudy) [...]

]]> By: ericpratum http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/comment-page-1/#comment-28167 ericpratum Thu, 03 Jun 2010 17:53:18 +0000 http://smartblogs.com/socialmedia/?p=10802#comment-28167 The point about influencers and passionate people is really just a matter of semantics. If you were looking for influencers for a client and did not have some quantitative or qualitative measure of passion, relevance, approachability, etc, then you really wouldn't be doing the whole job. In all of the influencer research I've ever done, I've tried to never bring an influencer before a client without having assessed their passion level. At the same time, it's going to be really difficult to figure out what sort of return you're getting on your time investment reaching out to people if you're only measuring them based on passion and not also influence. My recent post <a href="http:\/\/ericpratum.com\/2010\/04\/15\/how-are-newspapers-a-conversation\/" target="_blank">How are newspapers a conversation?</a> The point about influencers and passionate people is really just a matter of semantics. If you were looking for influencers for a client and did not have some quantitative or qualitative measure of passion, relevance, approachability, etc, then you really wouldn't be doing the whole job. In all of the influencer research I've ever done, I've tried to never bring an influencer before a client without having assessed their passion level.

At the same time, it's going to be really difficult to figure out what sort of return you're getting on your time investment reaching out to people if you're only measuring them based on passion and not also influence.
My recent post How are newspapers a conversation?

]]> By: Tweets that mention Andy’s Answers: How Fiskars created their amazing fan community | SmartBlog On Social Media -- Topsy.com http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/comment-page-1/#comment-28160 Tweets that mention Andy’s Answers: How Fiskars created their amazing fan community | SmartBlog On Social Media -- Topsy.com Thu, 03 Jun 2010 14:44:54 +0000 http://smartblogs.com/socialmedia/?p=10802#comment-28160 [...] This post was mentioned on Twitter by SEO, SEM, Social and youredgeonline, Santi Chacon. Santi Chacon said: Andy’s Answers: How Fiskars created their amazing fan community: The Fiskars fan community has significantly reduc... http://bit.ly/dx02Nh [...] [...] This post was mentioned on Twitter by SEO, SEM, Social and youredgeonline, Santi Chacon. Santi Chacon said: Andy’s Answers: How Fiskars created their amazing fan community: The Fiskars fan community has significantly reduc… http://bit.ly/dx02Nh [...]

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