Comments on: Is Twitter past its marketing prime?

By: Annelie Näs

Annelie Näs — Wed, 02 Jun 2010 14:07:34 +0000

I don’t think that Twitters prime time has past, instead I think we are starting to use it and to “market” in other ways. We are more focused on local updates and hashtag marketing, and we find groups and list to share information on what is interesting. In other words the buzz functions are changing, but not disappearing. So I agree with many of the previous commentors.

By: Walter Adamson

Walter Adamson — Thu, 20 May 2010 11:08:59 +0000

I’m on board with @marksbirch, Joe Buhler and @znmeb – who cares? It’s about how you use the tool and that’s all that matters. If you execute, review and act then you can fine tune Twitter’s role, or decide to direct your energy elsewhere. What an expert decides about Twitter is irrelevant. Not that Dan Schwabel is irrelevant, he did great work with EMC.
Walter Adamson @g2m
http://xeesm.com/walter

By: @znmeb

@znmeb — Tue, 18 May 2010 19:35:50 +0000

As a Twitter application developer, I'm appalled when self-appointed gurus throw up statistical FUD like Mr. Schwabel has in his article! So I will throw the challenge right back at him - stop whining about Twitter and help build the tools to market with Twitter! Because that's what some of us Twitter developers are doing, including people inside Twitter. My recent post Twenty-Five Years And Counting

By: Joe Buhler

Joe Buhler — Tue, 18 May 2010 18:49:02 +0000

One of those attention grabbing headlines favored by some gurus! Maybe for a few power users who use Twitter as a sales tool this might be an issue. Of course, a casual follower is not as valuable as a subscriber to an e-mail list. A straight comparison is not valid except for those who use both for the same purpose. As for marketing – and branding is part of it, as is customer service – Twitter remains a very useful tool and will remain so for some time. Even if Twitter should disappear, something like it will play that role. There is too much focus on the tactical tools rather than on an integrated marketing approach that today must include the social web as a core component.

By: Tweets that mention Is Twitter past its marketing prime? | SmartBlog On Social Media -- Topsy.com

Tue, 18 May 2010 17:23:51 +0000

[...] This post was mentioned on Twitter by SB on Social Media, Jason Braud, Terence, SEO, SEM, Social , Andrew Miller and others. Andrew Miller said: RT @mongoosemetrics: Things That Make You Go Hmmmm: RT @jasonmmurphy: Is Twitter past its marketing prime? http://ow.ly/17pI6y [...]

By: @marksbirch

@marksbirch — Tue, 18 May 2010 17:07:35 +0000

This has the same gloom and doom tone as cloud computing is overrated, Facebook is dead and other such silliness. The fact is that Twitter is a great tool of many for savvy marketers to leverage. There is "noise" everywhere, but you can still have effective television spots, billboards, print ads, direct mail, email blasts, etc. The is the mark of a great marketing person; getting the message to the audiences and making it stand out.

What is maybe more applicable to say is that all the marketing 101 tricks are not going to be as effective because all of those things have been tried already. They can still be effective, but marketers need to be smarter about the outreach.

By: Jeff Weidauer

Jeff Weidauer — Tue, 18 May 2010 16:54:56 +0000

Twitter's effectiveness as a marketing tool lies in its ability to measure the total conversation in aggregate, for whatever value that provides to marketers. As a marketing medium that allows one to release information to the masses it's becoming less effective because it's become a shouting match with no one listening.