How can Facebook regain your trust?
Facebook privacy drama continues to be the lead story in SmartBrief on Social Media — as more inflammatory Mark Zuckerberg comments surfaced and company called an emergency meeting to talk about users’ privacy concerns.
Some are arguing that Zuckerberg needs to “come clean” with users about his views on privacy. But I’m not so sure that’ll help. We already know plenty about Zuckerberg’s views on privacy. The real question is, what can the company do to make it up to its users? How can it begin to re-establish trust?
How can Facebook begin to restore its relationship with its users? Is the company better off reaching out or staying the course? Does Mark Zuckerberg need to be more candid about his views on privacy?
Image credit, Marcin Wisniewski, via Shutterstock
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Posted by Mr. T on May 14th, 2010 at 5:31 pm
It doesn't matter what Zuckerberg thinks about privacy; it matters what Facebook users expect in terms of their privacy. As long as Facebook addresses the more valid concerns, that's what matters. Yes, that' right, some of these "concerns" have been blown out of proportion by those who wish to gain by lessening Facebook's reach, which stood to become very long indeed by connecting to major website through the new "like" button. And I don't care what Zuckerberg IM'd when he was a teenager. Would love to see the early IMs of those who are criticizing him now. Again, what matters is how Facebook users feel about the privacy issue, and what Facebook as a company plans to do to provide reasonable protection and not hamper their ability to make a dollar in the process. Because that's really what it's (always) about – the Benjamins.
Posted by over it on May 14th, 2010 at 6:30 pm
For me, and perhaps I'm in the minority, it isn't so much about privacy (this is perhaps because I don't use facebook as therapy and I don't post countless pictures of myself or loved ones to the site). To be sure, it was indeed somewhat of a privacy issue some weeks back (and up until very recently even); but something that I've been dealing with since before privacy became an issue is the relevance of facebook. When I first joined facebook (late though it may have been) way back in 2007 facebook served an incredible purpose of reconnecting me with friends whom I hadn't seen in nearly 10 years. That novelty has worn off. We're reconnected. What's more, I no longer get such a high when I get a request from a long lost buddy of yesteryear. What I'm saying is that I think facebook is really quite passé. This is evident, too, from facebook's standpoint, in the form of the countless tweaks we see that the site implements on a near weekly basis. I think that the 400mm facebook users have themselves overexposed facebook — rather in the same way as Lady GaGa has facilitated her overexposure.
Posted by jgraziani on May 14th, 2010 at 6:34 pm
Facebook users need to understand that Facebook will compromise as much of their privacy as they possibly can in order to make money. And then they need to act accordingly. Don't post anything you wouldn't want to see on the front page of the New York Times, and you'll be pretty safe. Yes, that means Facebook might be less fun, less spontaneous, with less of a devil-may-care attitude. That's life. Move on.
My recent post Created For A Purpose!
Posted by @znmeb on May 14th, 2010 at 6:42 pm
Facebook can't regain my trust. I deleted the account. And I'm fed up with the pundits who say small businesses, bands, etc. *must* promote themselves on Facebook! It's *a* way of promoting yourself, sure, but it is *not* the only way and isn't necessarily the *best* way!
Posted by In a Social World, What’s In Your Wallet? « There's A Great Idea Here Somewhere… on May 14th, 2010 at 2:05 pm
[...] the SmartBlog on Social Media covers Facebook’s misuse of users’ trust very well in this article – worth a read! 38.953882 -77.354454 Categories: Social Media, The Science of Social [...]
Posted by The Facebook backlash is growing on May 16th, 2010 at 2:38 am
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Posted by Melissa on May 20th, 2010 at 5:40 pm
How do you not understand that it's about customer perception? Your view of privacy is vastly different from mine. You're a young man, Mr. Zuckerberg. I'm a grownup. We grew up at different times and think differently about things like privacy. I don't want the whole planet knowing who my friends are, and what my interests are.