http://smartblogs.com/socialmedia/2010/04/21/should-companies-focus-on-targeting-peer-influencers/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 21:08:59 +0000 hourly 1 http://wordpress.org/?v=3.1 http://smartblogs.com/socialmedia/2010/04/21/should-companies-focus-on-targeting-peer-influencers/comment-page-1/#comment-26927 Peter Bachner Thu, 22 Apr 2010 00:09:59 +0000 http://smartblogs.com/socialmedia/?p=9928#comment-26927 This is an intriguing subject. Key influencers are driven by key elements of a product that will perhaps highlight an added value that even the brand didn't realize sometimes. This is especially true for SAAS type products which I have experience in. If an individual within the company has the clarity of also being able to identify this added-value component (normally a marketing person will have this power of analysis as they see the big picture), a company can utilize this individual to interface with social media dialogue with these external influencers as they'll be on the same wave length. My two cents worth! Greetings from Bangkok Thailand! This is an intriguing subject. Key influencers are driven by key elements of a product that will perhaps highlight an added value that even the brand didn’t realize sometimes. This is especially true for SAAS type products which I have experience in. If an individual within the company has the clarity of also being able to identify this added-value component (normally a marketing person will have this power of analysis as they see the big picture), a company can utilize this individual to interface with social media dialogue with these external influencers as they’ll be on the same wave length. My two cents worth! Greetings from Bangkok Thailand!

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