Andy’s Answers: How do I stay in touch with my fans?
You can’t have long-term word of mouth without an ability to regularly communicate with your fans. It’s how you tell them about new stuff you’re working on, it’s how you get their ideas on what you could do better and it’s how you build on the relationships you’ve already established with them.
How to keep in touch:
- E-mail newsletters. E-mail is the only advertisement your customers request. With their permission, you can e-mail your fans hundreds of times a year with news, updates and relevant content that they can then share with their networks.
- Communities. Give your fans a place to network and share ideas. Not only does it make it easier for them to create lots of conversations, but it also gives you a way to quickly communicate with your followers.
- Live events. Big or small, live events are still the best way to bring everyone together and re-energize your fan base. The Fortune 100, nonprofits and political parties all use them to connect with their fans and share news.
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Tags: community, e-mail, live events, Word of Mouth
Categories: Andy's Answers
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Posted by Kaila S on March 4th, 2010 at 6:03 pm
Some great points here. I originally came to this post thinking it was about how to stay in touch with your Facebook fans. In the end, the points you stated still ring true. You can send out newsletters via Facebook (NutshellMail), giving fans a place to communicate (in comments by asking engaging questions), and live events (planning/promoting the live events via Facebook).
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Posted by Michelle on March 4th, 2010 at 7:00 pm
These are all great ideas. Rather than a basic newsletter, I have seen successful ways to stay in touch with our fans through promotions, contests, quizzes and sweepstakes. It allows our fans to be much more interactive with our brand and company as a whole. We have seen an increase in our fans through these types of promotions simply because we are offering them something more in return than a news brief. We used Wildfire's http://wildfireapp.com simple and custom tools for our promotions and contests.
Posted by J - Lots Money Now on May 28th, 2010 at 4:21 pm
The best thing to keep in touch with the people you know online is also not to go about and send them lots of things at once. Especially email. Whenever you would be sending them something. Let it be something of great interest.
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